大象传媒

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Pilot ended 3rd November 2017
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Edinburgh 70 trailer

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Edinburgh 70
Throw yourself into the heart of the craziness and vibrancy of the Edinburgh Festival. This VR experience for the Gear VR was supported by Creative Scotland and 大象传媒 Arts and made by Dennis and Debbie Club.

The Inside Story

Edinburgh 70: The 大象传媒 at the Festival, Virtually

We spoke to Dennis and Debbie Club, who created Edinburgh 70: The 大象传媒 at the Festivals, Virtually

What is this project all about?

It's an amazing virtual reality tour through 70 years of the 大象传媒 at the Edinburgh festival!

How does it work?

It is a VR experience for the Gear VR. Through gaze selection the user is able to navigate through a richly textured inventive environment which distils the Edinburgh Festival experience into about 15 minutes.

How did it come about?

We got together with 大象传媒 Arts Digital and Creative Scotland and they asked to make a craze collage of Edinburgh that mixes abstracted digital modelling of the city and short 大象传媒 archive highlights from 70 years of the festivals, all at the gaze control of the viewer. So we said. "ok then".

Any challenges along the way?

Challenges yes? Trying to fit a realtime 3D environment onto a tiny phone has been challenging. And trying to create four different environments all with interactivity and archive footage from the 大象传媒, and to keep all of that under 500MB (which is the accepted maximum size for something like this) - that's been challenging! 

Edinburgh 70