大象传媒

KS2 PSHE: 6. Advertising and how it can affect my buying choices

Video summary

This animated video looks at how advertisements can influence the decisions we make about how to spend our money.

Izzy and Mira are heading into town to buy frienship bracelets.

Izzy is playing a game on her phone and gets persuaded by advertisements to buy a magazine and a slushy. This means she can't afford to buy a friendship bracelet with Mira.

This video is from the series Financial education.

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Teacher Notes

Central or big idea

Advertisements can influence the decisions we make about how to spend our money.

Questions to explore

  • How might adverts influence our spending?
  • Just because you see an advertisement does it mean you will buy a product?
  • What else influences your spending decisions?

Key learning outcomes (Young Enterprise Financial Education Planning Framework)

9-11 - Upper KS2

  • I know that advertising is used to persuade me to spend my money.
  • I can recognise when my choices around money are being influenced by advertising.
  • I understand why we should all be critical consumers, thinking carefully about how we use our money.

Key vocabulary and definitions

  • Advertisements/Ads: a notice/message which aims to encourage you to buy a product
  • Influence: to have an effect on a behaviour (or choice)
  • Consumer: a person who buys things

Suggested activities

Where do we see adverts?

  • Rewatch the animation.
    • Can the children note down all of the different places that Izzy sees advertisements.
    • Can they think of other places that they might see advertisements?
    • What can influence the adverts we see online?

What influences our spending choices?

  • Rewatch the animation.
    • It is clear that Izzy has been influenced by the adverts but how about Mira? What might have influenced her to want to buy friendship bracelets?
    • Would it only have been an advert?
    • What else might it have been?
    • Create a mind map of what may have influenced her spending decision.

Thinking about the content of adverts and where we see them:

  • Design an advert for a new chocolate bar.
  • Where would be the best place for the advert to be seen (there might be more than one place)?
  • Who would you want to see it and why?
  • Who might be a potential consumer of the product?

Ideas for going further

  • How powerful do you think adverts are?
  • Can they make someone want to buy something they did not want or need before? Explain why or why not.
  • What evidence do you have from your own experience?

Links to other 大象传媒 resources

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This video explains how the ways that we pay for goods and services has changed over time.

1. Money and how we pay for things: bartering to online banking

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8. Online scams: protecting my money and personal details

We can earn money by having a job and different jobs pay different amounts.

10. Jobs: the link between work and money
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