大象传媒

, the 大象传媒鈥檚 journalism and media project encouraging young people aged 11-18 to share their stories, asked some award-winning storytellers to share the secrets of their craft. If you鈥檙e thinking about how best to tell your story, then we鈥檝e got some great tips to help you bring it to life.

Jessica Kellgren-Fozard wearing a red dress and sitting in a white studio.
Image caption,
Jessica Kellgren-Fozard is an award-winning YouTuber who regularly shares disability and LGBTQ+ focussed videos on her channel

Tip 1: Write about what you know and care about

Often, the best starting points for stories are your own experiences and the things you鈥檙e passionate about.

Award-winning YouTuber Jessica Kellgren-Fozard found that her stories gained more attention when she started writing openly about her own experiences.

鈥淭o start with, I very vaguely touched on disability issues and I got one comment that said that I was a disgrace to the disabled community. They said how dare I stand up and say I鈥檓 disabled when I don鈥檛 look like I am. I took from that that I should start being more open and that I should talk about myself and my own experiences. Then I made a video for International Week of the Deaf. The video went from just a few thousand views to two million almost overnight and it was wonderful.鈥

A good story is a story that is authentic, honest and truthful. - Mim Shaikh

鈥淚 think documentary storytelling is probably the most authentic and most honest form of storytelling," says Mim Shaikh, whose documentary about his search for his birth father has been watched by millions. "Nothing鈥檚 being acted, nothing鈥檚 being masked, nothing鈥檚 being written 鈥 it鈥檚 literally pick up the camera, go, let鈥檚 see what happens. If I felt angry, I would show that I was angry. If I felt vulnerable, I would show that I was vulnerable.鈥

Many storytellers mine their own lives for inspiration for their stories.

Stand-up comedian Suzi Ruffell says: 鈥淭here鈥檚 never any time when I go: 'Well, I wouldn鈥檛 talk about that on stage.鈥 The terrible thing about being a stand up is often when something terrible happens you think: 'Oh God, that鈥檚 awful. I鈥檒l probably get a routine out of that!'"

Jessica Kellgren-Fozard wearing a red dress and sitting in a white studio.
Image caption,
Jessica Kellgren-Fozard is an award-winning YouTuber who regularly shares disability and LGBTQ+ focussed videos on her channel
Rhianna Pratchett wearing a red top and smiling at the camera.
Image caption,
Rhianna Pratchett has pioneered the path for storytelling in video games

Tip 2: Be inspired by other storytellers

If you want to be a writer but don鈥檛 know where to start, why not draw your first inspiration from other writers?

鈥淚 spent a lot of time online watching videos and looking at things that other people were posting and I realised that actually this was something that I could do myself,鈥 Jessica says.

鈥淪o I started writing my own stories and posting them online, and other people really loved reading them and that gave me such a confidence boost.鈥

And as the saying goes, practice makes perfect. Rhianna Pratchett is a storyteller for video games. She says: 鈥淎 writer writes, so you need to keep honing your craft. Read, be a sponge for stories, be interested in the world and people, and just nourish yourself as a writer above anything else.鈥

Rhianna Pratchett wearing a red top and smiling at the camera.
Image caption,
Rhianna Pratchett has pioneered the path for storytelling in video games

Tip 3: Take a risk from time to time

Jessica describes her style as a 鈥榣ittle bit cheeky and sassy鈥 and she tries to get her point across in 鈥榓 fun but educational way鈥.

鈥淸鈥 I don鈥檛 think being directly antagonistic is the best way to get your message across. Instead, I do what鈥檚 called 鈥榮oft activism鈥 where I鈥檓 like 鈥楲ook! Isn鈥檛 this thing wonderful? Don鈥檛 you agree with it? Of course you agree with it! It鈥檚 common sense isn鈥檛 it?鈥 And how can you disagree with that?"

Suzi, who鈥檚 had her fair share of gigs that have bombed, thinks failure can be your friend.

鈥淐omedy鈥檚 the only way to tell stories and it鈥檚 a great thing to be able to laugh at something. Even when things are bad, to be able to find humour in it is a really positive thing.鈥

鈥淚f you don鈥檛 get a laugh it鈥檚 sort of fine. People imagine it鈥檚 much, much worse than it is but 鈥 that鈥檚 what you have to do as a standup 鈥 you fail loads and that鈥檚 how you learn how to get funny.鈥

Mim Shaikh wearing a black top and smiling at the camera.
Image caption,
Millions have watched Mim Shaikh鈥檚 acclaimed documentary 鈥楩inding Dad鈥

Tip 4: Learn to structure your story

鈥淚 would say what it takes to make a documentary is having a great story, but a great story for YOU, and figuring out that beginning, that middle and that end," Mim says.

"What is the question you have at the beginning that you want answered towards the end?鈥

The starting point of Mim鈥檚 documentary were the questions he had about the father he鈥檇 never met. Throughout the story, he brought us on a journey towards the resolution of some of those questions.

Tip 5: Use your imagination to add colour and detail

If you鈥檙e creating a narrative and not doing a factual report, a bit of imagination can really help to draw the audience in.

Suzi says: 鈥淭here鈥檚 the story 鈥 so that鈥檚 like the linear thing that鈥檚 going across the story, that鈥檚 the true bit 鈥 and then you鈥檒l have moments in between where I might do an impression of a guy that I鈥檓 talking to in a shop, then I might do my reaction to him, and then I might do my mum鈥檚 reaction to him, and then I might do something that didn鈥檛 really happen but it鈥檇 be funny if it did鈥 but the audience don鈥檛 need to know that!鈥

I like looking at the human details - Rhianna Pratchett

Rhianna also adds little details that are not essential to the narrative structure of a story but flesh out a character and bring them to life.

鈥淲ith someone like Lara Croft I like to look at the things that aren鈥檛 so commonly explored 鈥 her friendships, things like what鈥檚 her favourite biscuit (Jaffa cake is the answer to that!),鈥 she says. 鈥淚 like looking at the human details and finding that really interesting storytelling meat between the hero and the human.鈥

Mim Shaikh wearing a black top and smiling at the camera.
Image caption,
Millions have watched Mim Shaikh鈥檚 acclaimed documentary 鈥楩inding Dad鈥