1. What's in this policy?
This policy is for when you're in the UK (view policy for when you're outside the UK). It tells you:
- what information we might collect about you
- how we might use that information
- when we might use your details to contact you
- what information of yours we might share with others
- your choices about the personal information you give us
2. What does this policy cover?
This policy covers the services that are offered by the British Broadcasting Corporation.
And sometimes it covers services offered by parts of our organisation that operate as separate companies. Such as:
大象传媒 World Service, , , 大象传媒 Global News, 大象传媒 Media Applications Technology, 大象传媒 World Service Trading and TV Licensing and 大象传媒 charities.
But only when those services link to this policy or tell you it applies.
It鈥檚 up to you to decide how much detail you want to know. We have just-in-time explanations that appear when we ask you to input your personal information. As well as what鈥檚 in this Policy, a service might have a short privacy notice. In that privacy notice you can find key information on what we do with your personal information when you use that service. And if you鈥檙e after more detail have a look at these topics.
What's not covered in this policy?
Our services sometimes link to services run by other companies' services, like opening a track from 大象传媒 Sounds on another music service such as Spotify. Those companies have their own privacy and cookies policies, so remember that the information you give them will follow their rules and not ours.
Sometimes you can access our services from other places, like a 大象传媒 Radio 1 YouTube page or the 大象传媒 iPlayer app on your connected TV. Make sure to check their privacy policy so you know how they will use your information.
3. How do you protect my personal information?
We're strongly committed to keeping you and your family's information safe. And to do this we design our services with your safety in mind. We also have dedicated teams to look after your information security and privacy.
At the same time, no service can be completely secure - if you have any concerns that your 大象传媒 account or personal information has been put at risk, for example if someone could have found out your password, please get in touch straight away.
Where we store your information
Some companies that provide services to us run their services from outside the UK and the European Economic Area. We only let that happen if we are satisfied with their levels of security. Keep in mind that when you give us personal information it could be being transferred, stored or processed in a location outside the UK and the EEA.
4. What types of personal information does the 大象传媒 collect about me?
We'll give you details about why we need your personal information and how we'll use it before you begin, unless it's obvious.
a. Information that you give us
We might ask for your name and contact details, your date of birth or financial details, depending on what you're doing. If you apply to take part in a programme on politics, for example, we might ask you about your political opinions. Information you give us might include information in a creation you share with us, such as people's names that appear in the creation.
When you register for a 大象传媒 account, or update your details or settings we ask for some personal information, like your email address and age.
b. Device information
Devices are lots of things like:
- your computer
- your mobile
- your TV
- your tablet
- your voice-enabled device
We automatically collect some technical information from these devices and web browsers even when you're not signed into to a 大象传媒 account. This might include:
- IP (internet protocol) address
- device ID
- app ID
- vendor ID
- advertising ID
c. Location Information
We collect information about your location when you use our products and services. This helps us to determine whether you鈥檙e somewhere where are services are available, helps us to ensure we are fulfilling our Charter obligations and to offer additional features whilst using our products and services, such as a weather forecast for your location.
Your location can be determined at a town or city level by:
- GPS
- IP address
- Information about nearby cell towers and Wi-Fi access point information
What type of location data (for example Country, Region, City or Town) is collected depends on the product or service your using, the device you're using (for example Apple or Android) and your devices settings (whether permissions are enabled or disabled). You can change your permissions on or off any time in your device鈥檚 settings. You can read more about how our apps capture your data on our explainers.
d. Information on your activities outside the 大象传媒 when you talk about us
Like if you've mentioned us in a Twitter post, we'll collect your Twitter handle.
e. Information on how you use our services
Like the articles you read and the programmes you watch.
5. How long will the 大象传媒 keep my personal information?
When you give us any personal information we'll let you know how long we'll hold it for. And always stick to these principles:
- we only hold your information for as long as we do the activities we told you about or have a valid reason to keep it
- we think about what type of information it is, the amount collected, how sensitive it might be and any legal requirements
- we design our services so that we don't hold your information any longer than we have to
- we may close your 大象传媒 account if you haven't used it in the last year. We'll send you an email to tell you that we plan to do this before we delete anything, so please check to see if we've sent you any emails about this
6. How can the 大象传媒 use my personal information?
We have to have a valid reason to use your personal information. It's called the "lawful basis for processing". Sometimes we might ask your permission to do things, like when you subscribe to an email. Other times, when you'd reasonably expect us to use your personal information, we don't ask your permission, but only when:
- the law says it's fine to use it, and
- it fits with the rights you have
We use your information for these types of things:
a. to deliver our services and to provide you with information about them
b. to deal with your requests, complaints and enquiries
c. to check if you're using 大象传媒 iPlayer and to keep the licensing database accurate and up to date
d. to personalise services and give you things more tailored to your tastes
Your 大象传媒 account lets you personalise your 大象传媒 online experience. To do that, 鈥淎llow Personalisation鈥� is set to on when you create an account. If you鈥檙e under 13 and create an account your personalisation is set to off. Information about how you use our online services is then connected with other information you give us to personalise your experience.
If you don鈥檛 want us to do this, you can always turn personalisation off in your account settings. If you鈥檙e under 13 you don鈥檛 need to do anything.
e. to show you relevant advertising on another company's site
Will I be contacted for marketing purposes?
f. to help us understand what kind of services you might use
And sometimes how you might share things with other people
g. to recommend things we think might interest you
What does recommended for you mean?
h. to show you advertising when you access a 大象传媒 service from outside the UK
Some of this advertising might be tailored to you.
i. to research and innovate
You're not a guinea-pig here, but knowing how you use our services could lead to the next big technology breakthrough.
j. to contact you about various things
When will the 大象传媒 use my information to contact me?
7. When will the 大象传媒 use my information to contact me?
We might use your information to contact you about different things, like:
- to update you on any changes to the 大象传媒鈥檚 policies, practices and Terms of Use
- to check with you about any service or activity you鈥檝e signed up for. For example, we might tell you if your 大象传媒 account hasn't been used in a long time. Or it might be about creating a child account
- to contact you about a creation you sent us, like things you鈥檝e sent in to School Report news day
- to answer you when you鈥檝e contacted us, or to respond to a comment or complaint
- to invite you to take part in surveys about 大象传媒 services, which are always voluntary
- for marketing purposes
- to send you notifications on your device depending on your settings
We鈥檒l only contact you when we need to or when you鈥檝e given us permission.
We鈥檒l never contact you to ask for your 大象传媒 account password.
8. Will I be contacted for marketing purposes?
We'll only send you marketing emails or contact you about 大象传媒 programmes, services and your views on issues about the 大象传媒 if you've agreed to this.
Keep in mind, even if you unsubscribe, we may still contact you.
Will my personal information be used when the 大象传媒 advertises with other companies?
If you have a 大象传媒 account we might use information that we hold about you to show you relevant and targeted advertising for 大象传媒 services through other companies鈥� sites, like Facebook, Google, Snapchat or Twitter for example. This could be showing you a 大象传媒 sponsored message where we know you have a 大象传媒 account and have used 大象传媒 services.
Where we do this, we will share your data in a hashed format with these providers so that, where you have an account on the same platform, you will see adverts from the 大象传媒. In these scenarios, we are joint controllers with these companies because we jointly determine the purposes and means of processing your personal data.
We also assess certain characteristics of our audience members in order to find others who are similar to them to provide advertising to those individuals.
If you don鈥檛 want to see our targeted advertising, you can set ad preferences in your social media companies鈥� settings. Also, you can visit your 大象传媒 account and turn this off.
9. When does the 大象传媒 share my personal information with others?
We'll never sell your personal information. We do share it with others in these ways:
a. When you make something public
Like post a comment which the public can see.
b. When we use other companies to power our services
In order for us to give you quality experiences and to understand how you're using our services we often use other companies to process your personal information on our behalf. For example, sending you emails about things we think might interest you, to ask you what you think about our services, or to analyse data on how people use our digital services so we can improve them.
We make sure that your personal information is looked after as if we were handling it directly. We carefully select these companies, only share with them what they need to do the work and we make sure they keep your information secure.
c. When we share personal information with companies in the 大象传媒 family
d. When you use another company's service that connects to us, like voice-enabled devices and connected TV
You can access our services through a voice-enabled device, like Amazon Alexa, or a connected TV. You鈥檒l need to sign in to your 大象传媒 account to use 大象传媒 services on your connected TV. When you do this we鈥檒l share an identifier for your 大象传媒 account with the company who runs the service you are using. Make sure to check that company鈥檚 privacy policy so you know how it will use your information. The 大象传媒 isn鈥檛 responsible when you access a 大象传媒 service through another company鈥檚 services. It鈥檚 up to you if you want to access the 大象传媒 in this way.
e. When we do collaborative research
We do research activities and sometimes collaborate with research partners. Every now and then we share our content and data with them. This might include information we鈥檝e collected about you. But we鈥檙e careful about what we share and what our research partners can do with it.
f. TV Licensing
We share some personal information with , to check if you鈥檙e using 大象传媒 iPlayer and to keep the licensing database accurate and up to date.
g. Sometimes by law we have to pass on your information to other organisations
We might also share your information if we have to by law, or when we need to protect you or other people from harm.
10. What's different for kids and teens?
The 大象传媒 has services that are kid-friendly and for teens.
Here's what happens when you use them.
a. Why do we collect information about you in the first place?
We keep information about you so that we can
b. We'll always tell you why we're collecting your personal information
We鈥檒l explain why and how we use it and for how long. It鈥檚 called a 鈥減rivacy notice鈥�. And if we need your parent or guardian's permission we'll give you clear details about what's needed at the time.
c. We can only use your personal information if we have a valid reason
How can the 大象传媒 use my personal information?
d. We share personal information about you to others but we follow some rules
The main rule is we will never sell your personal information to anyone.
When does the 大象传媒 share my personal information with others?
e. We might ask you to tell us your age
To make sure you use the parts of the 大象传媒 that are suitable for you. For example:
- so that adults don't post comments on kid's message boards
- when you want to get a 大象传媒 account
- When you're watching a programme, like on 大象传媒 iPlayer, and it's a bit edgy
f. Sometimes we'll ask to get your parent or guardian's consent
You'll see a notification. We might also ask for some details from them, so that we can contact them. Other times we may contact your parent or guardian:
- so you can get notifications from us
- so we can show you more things we think you'll like, based on what you do
- so you can post comments
- so you can upload your contribution to us
g. Sometimes we'll tell your parents about your activities
For example, if you enter one of our competitions, we might contact your parent.
h. When we can contact you
Sometimes we need to get in touch with you but we'll always follow these rules.
i. It's safe to use us
It's our job to keep your personal information safe and secure. That's why we design our services with your safety in mind. And we're always looking for the best ways to improve this.
There are also things that you can do to keep safe, like thinking about what information you share and how to keep your devices secure.
j. Human beings and not robots will make the big decisions that affect you
How is my information being used to make decisions?
k. You might not be able to use our services if you're outside the UK
If you're outside the UK you might not be able to access some services. Like C大象传媒 and CBeebies.
And you may not be able to get a 大象传媒 account. Sorry about that.
l. You're in control of how we use cookies and tracking
Cookies are small text files that transfer onto your device when you use a service.
We use cookies and tracking to get information about what type of device you鈥檙e using to access our services and we record things like what sites you visit, your IP address (a unique number your device creates every time you connect to the internet) and to make things easier for you, like remembering where you got to in a game or what emoji you selected.
You can switch off some cookies and similar tracking technologies. Or your parent or guardian can do this if you鈥檙e under 13.
But other cookies can鈥檛 be turned off.
m. What we do when you post, upload or share a creation
When you share your creation with us we'll try to tell you exactly what we're going to do with it.
n. You've got privacy rights, the same as adults, so get to know what they are
You can:
- ask us what personal information we hold about you
- ask us to correct or delete your personal information
- tell us to stop using your personal information
If you're 13 or older, you can do this yourself, but not always. Sometimes we'll be asking for your parent or guardian to do that.
If you're under 13 your parent or guardian probably has to do it for you.
11. Can I delete my information?
This depends on what information you're talking about.
a. If you're talking about 大象传媒 account
You can delete your account. Your account information is immediately deleted. Keep in mind:
- we keep a record of how you've used our services, but this information can't be linked back to you
- we also keep anything you've uploaded or commented on
b. What about other information I've shared with you?
We might have collected other personal information that you might ask to be deleted that has nothing to do with 大象传媒 account.
12. What are my rights?
Remember, you're in control of your personal information.
- request a copy of your information
- not let robots make big decisions about you
- to ask us to correct information that's wrong, to delete it or to request that we only use it for certain purposes
- to change your mind, and ask us to stop using your information. For example, unsubscribing from any marketing emails or turning off personalisation
Bear in mind, sometimes we might not be able to help. Like if the law tells us we can't or it forms part of our journalistic output.
13. How does the 大象传媒 use cookies and similar tracking?
a. What are cookies and tracking technologies?
Cookies are small text files which are transferred to your computer or mobile when you visit a website or app.
There are also similar pieces of tracking information we collect.
b. Why do we use cookies and other tracking?
To do a few different things:
- to remember information about you, so you don't have to give it to us again. And again. And again
- to keep you signed in, even on different devices
- to help us understand how people are using our services, so we can make them better
- to deliver advertising to websites outside of the UK
- to help us personalise the 大象传媒 to you by remembering your preferences and settings. And your progress, so you can pause and pick up where you left off watching a programme even on a different device
- to find out if our emails have been read and if you find them useful
c. What are the types of cookies?
Some cookies are always on when you visit us, and you can鈥檛 turn them off unless you change your browser settings. We call these 鈥渟trictly necessary cookies鈥�. We use them to make sure our digital services work correctly and are meeting audience needs and interests.
We also use functional, performance and advertising cookies to make your experience more enjoyable. You can switch these on or off at any time and you can always change your mind. We鈥檒l only use them if you鈥檝e agreed.
Bear in mind there are some other cookies out there from other companies. These "third-party cookies" might track how you use different websites, including ours. For example, you might get a social media company鈥檚 cookie when you see the option to share something. You can turn them off, but not through us.
d. How do cookies last?
Some are erased when you close the browser on your website or app. Others stay longer, sometimes forever, and are saved onto your device so that they鈥檙e there when you come back.
e. How do I control my cookies and tracking?
Strictly necessary cookies are always on when you visit us. On your first visit to us, we鈥檒l tell you about our other types of cookies and ask you to choose which cookies we can use. You can always change your mind by going to your settings.
Stopping all cookies might mean you can鈥檛 access some 大象传媒 services, or that some of them might not work properly for you.
Another way to control some tracking is in the settings on your device.
14. How will I find out about changes to this policy?
We update this policy sometimes. If we make important changes, like how we use your personal information, we'll let you know. It might be a notice, an email or a message in your app.
If you don't agree to the changes, then you can always stop using our services, delete your account and stop giving us any more personal information. We'd be sorry to see you go.
15. How can I contact the 大象传媒?
Find out more and contact us about your rights.
For any other questions or comments about this policy speak to our Data Protection Officer.
- by email
- by post: 大象传媒 Data Protection Officer, C/o DPO Team, Floor 6 C, London Broadcasting House, W1A 1AA
If you鈥檙e outside the UK please contact the 大象传媒 Studios Data Protection Officer:
- by email
- by post at 大象传媒 Studios DPO, Regulatory Affairs, 1 Television Centre, 101 Wood Lane, London W12 7FA
We're regulated by the . You can also contact them for advice and support.