Why we鈥檙e asking you to sign in
You'll need to sign in to your 大象传媒 account to use parts of the 大象传媒 online, including 大象传媒 iPlayer, 大象传媒 Sounds and 大象传媒 Sport.
Signing in unlocks a 大象传媒 that’s personalised to you. And as a public service, it allows us to check we’re making something for everyone.
How we keep your data safe
Keeping your information safe and secure is our top priority. We’ll always make it clear what we’re doing with your details and data.
What are you doing with my data?Giving you more of what you love
Sign in and we can help you discover more things you’ll love. For instance, if you watch lots of science shows, we might tell you about a new series from Brian Cox.
What鈥檚 so great about signing in?You鈥檙e in charge
If you’d rather we didn’t make the 大象传媒 more personal to you, you can always opt out. This means you won’t be able to do things like:
- Get personalised newsletters and recommendations about things we think you’ll like
- Pick up where you left off with programmes you’re watching.
Keeping kids safe
Once a child has registered, they’ll need permission from a parent or guardian before they can use certain features.
How do I know 大象传媒 accounts are safe for my children?Will you share my data with TV Licensing?
We share some of your personal data with TV Licensing to check if you are using 大象传媒 iPlayer and to keep their database up to date.
Find out when you need a TV LicenceWant to know more?
As a public service, 大象传媒 creates something for everyone. We can give you more of what you love when we understand you and your online behaviour better.
The BBC's Privacy Promise