Summary
18 March 2011
A British designer has won an award for a sculpted, low-energy light bulb. The Plumen bulb won the Design of the Year award in a competition run by London's Design Museum. The bulb is said to last eight times longer than a traditional light bulb.
Reporter:
Will Gompertz
Samuel Wilkinson (left) worked with a design company to create the light bulbs
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Reporter: Now here is a bright idea - a designer, low-energy light bulb. So now, if you want to illuminate your home in an eco-friendly fashion, you have this curvaceous choice. The designers spent a great deal of time worrying about what might turn people on, and what might turn them off.
Their quest was to marry practicality, something that actually works, with a sense of style and beauty, to create an object of desire. Something that you not only wanted to own, but hopefully also wanted to keep.
Nicolas Roope: And that's really the role of the designer, I think, is to make objects that people really connect with and really cherish, you know. I think that's one of our roles, and obviously in this case this isn't just about prettifying. This is about, you know, obviously, the underlying problem of getting people to adopt this stuff, because obviously that's in everybody's interests.
Reporter: That is if money is not too much of an issue - funky costs. Each one is nearly 拢20. That's up to twenty times the price of some other low-energy bulbs.
It's too early to judge if this product has a dazzling future, but its creators will be reassured to know that at least one major household goods retailer said its customers did not consider light bulbs dull. In fact, to them, design matters.
Will Gompertz, 大象传媒 News
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Vocabulary
- a bright idea
a clever and original thought
- an eco-friendly fashion
a way which tries not to damage the environment
- curvaceous
curvy in its shape and pleasing to look at (often used to describe a woman's body)
- turn people on
here, make people excited and interested
- to marry
here, to join or bring together
- cherish
value and care for
- the underlying problem
the basic or fundamental difficulty
- to adopt
here, to decide to make use of, or own
- dazzling
very impressive or highly promising
- dull
here, boring
