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This is what children and teenagers are increasingly faced with. An array of seemingly picture perfect faces and bodies tanned, toned and transformed from what they once were and it's that transformation that the new parent pack hopes to explain – showing parents and their children how images are altered in the media, the actress Keira Knightley before and after the effects of airbrushing. 20 year old Rachel Johnson is a recovering anorexic, and says getting parents involved is key.

"I think it is education for parents, it's actually being able to talk to parents, actually being able to ask those questions 'what do I do?'. And it's not there to scare parents it's there just to raise the profile a little bit more just to get the children to talk about body image."

Aimed at parents of six to eleven year olds it gives them tips on how to talk to their children about their own bodies and is available online. It follows the success of a teaching pack launched for primary schools last year which also revealed that images aren't always what they seem.