Fifty years ago - in his film La Dolce Vita - the Italian director Federico Fellini offered a warning against the hollowness of celebrity culture.
But did his warning fall on deaf ears?
Part One - Celebrity Obession
Italy today has a Prime Minister who fills as many gossip magazines as political newspapers. Emma Wallis investigates why so many Italians are eager to worship at the altar of celebrity.
Part Two - Finding a Spiritual Aspect
In Tuscany, Emma finds a new kind of Italian community founded in an attempt to escape the trappings of modern life and designer labels.