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Vlado Simic dreams of turning his home country of Bosnia into a tourist destination.
In some ways this will be a tough job.
Bosnia and Herzegovina are still notorious for the war that raged there fifteen years ago.
Today there are still a lot of unsettled scores and fears of division and renewed conflict.
However this is also a country of unspoiled rivers, majestic mountains and pristine nature.
Vlado Simic wants tourists to forget the past and to discover this beauty in his homeland.
He spoke to Outlook's Laura Hubber and told her about his tourist dream.
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