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When the armed uprising against Indian rule in Kashmir began 20 years ago, cinemas and liquor shops were closed down by insurgents who considered them un-Islamic.
Since then, a whole generation in a country obsessed by cinema has grown up without its fix of the big screen.
Now Kashmiris tend to prefer to watch films in the security of their own homes, rather than venture to the local cinema.
In the late nineties, when the security situation seemed to be improving, a few cinemas reopened, but only one is still managing to keep going.
And now - with attendance numbers dwindling into single figures - the last cinema in Indian administered Kashmir is struggling to survive.
Outlook's Altaf Hussain went to the Neelam Cinema in Srinagar to find out more about its struggle.
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