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Last updated: 17 june, 2010 - 12:34 GMT

Embroidery transforming lives

Embroidery Gallery

  • The woman behind the brand, 94-year-old Hansiba
  • Women wearing examples of the embroidery work
  • A hanging piece made with typically detailed embroidery work
  • Some of the many members of the Self Employed Women's Association (SEWA)
  • While the women earn money, the men of the community take care of domestic duties

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Ninety-four year-old Hansiba's embroidery has transformed the lives of her co-workers in Gujarat, India.

Twenty years ago, Hansiba's embroidery skills inspired the setting up of SEWA, the which named its clothing brand after her.

The association became an unlikely success story for women struggling to survive in remote villages, as their work found an international market.

Thousands of lives have been transformed and Hansiba herself has appeared on the catwalk to model the clothes.

Nivedita Pathak reports from Gujarat for Outlook.

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