大象传媒

大象传媒 50:50 The Equality Project Privacy Notice

Your trust is very important to us. The 大象传媒 is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use your personal data in accordance with data protection law.

What will the 大象传媒 collect and how will we use it?

The 大象传媒’s 50:50 Project is committed to inspiring and supporting the 大象传媒 and organisations around the globe to create journalism and media content that fairly represents our world. As part of the 50:50 Project, the 大象传媒 will collect and process your personal data and special category data that we have observed or you have volunteered about yourself. This may include your:

• Gender
• Race or ethnic background
• Disability
• Postcode

Who is the Data Controller?

The 大象传媒 is the “data controller” of your personal data. This means that the 大象传媒 decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the 大象传媒 has the responsibility to comply, and to demonstrate compliance with, data protection law.

What type of diversity monitoring do we do?

The 大象传媒 has teams located in the UK and around the world participating in the 50:50 Project.

Teams within the UK will participate in diversity monitoring in relation to representation of gender, disability, ethnicity and socio-economic diversity, by using information they have observed or you have volunteered about yourself to the 大象传媒 or within the public domain.

Teams outside the UK, will participate in diversity monitoring in relation to representation of gender, disability and ethnicity, by using information they have observed or you have volunteered about yourself within the public domain.

Lawful Basis for processing your personal data

For 大象传媒 teams within the UK, the lawful basis on which the 大象传媒 processes your personal data is for the performance of a task carried out in the public interest. The lawful basis on which the 大象传媒 processes your special category data is for reasons of substantial public interest. The 大象传媒 carries out diversity monitoring to assist in meeting its public purpose obligations as set out in the Royal Charter. This requires the 大象传媒 to identify whether it is fulfilling its mission to reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions to improve the representation of different groups in 大象传媒 content, and to reflect the UK to the world.

For 大象传媒 teams outside the UK, the lawful basis on which the 大象传媒 processes your personal data is our legitimate interest, being to improve the representation of different groups in 大象传媒 content so that it is truly reflective of our audiences. We have carefully considered the impact on you and will not use your personal data where the impact overrides our interests. The lawful basis on which the 大象传媒 processes your special category data is for reasons of substantial public interest.

Sharing your personal data

The 大象传媒 works with approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the 大象传媒 and not independently of the 大象传媒. Our processors can only access personal data to the extent required to provide the 大象传媒 with services under a contract. We currently use a third-party provider to provide the 大象传媒 with services to allow us to collect and collate your personal data. We also work with 大象传媒 Studios and Independent Production companies to make 大象传媒 programmes, who may collect and collate personal data on behalf of the 大象传媒.

Your personal data will be aggregated with other contributors’ data from that programme and content over a set period of time – usually a month but no shorter. The aggregated information is shared within the 大象传媒. The 大象传媒 50:50 Project will aggregate that information further to provide an overall view of how the teams involved in the initiative are fulling the 大象传媒’s obligations to reflect the representation of different groups. This overall view is published in an annual report and may appear in other publicly available materials, which may be outside the European Economic Area.

大象传媒 teams around the world who participate in the 50:50 Project will transfer the data they collect to the UK in order for it to be collated and aggregated into the project.

We may also share your personal data with a third party where required or permitted by law or to protect or enforce our rights.

Retaining your personal data

The 大象传媒 will retain your personal data for at least two years from it being obtained. It will be reviewed at this point to determine and may be processed for longer if there are justifiable legal or business reasons to continue processing your information.

Your rights and more information

You have rights under data protection law.

• You can request a copy of the personal data 大象传媒 stores about you.
• You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
• You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the 大象传媒 to refuse your request.
• In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data.
• You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our Data Protection Officer if you have questions or you wish to find out more details about your rights,, please visit the 大象传媒’s Privacy and Cookies Policy at .

If you have a concern about the way the 大象传媒 has handled your personal data, you can raise your concern with the supervisory authority in the UK, the .

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.