大象传媒

Eddie Doyle is 大象传媒 Northern Ireland’s Head of Content Commissioning.

Reporting to the Director 大象传媒 NI, Peter Johnston, Eddie leads 大象传媒 NI Commissioning in providing audiences with television and digital content that reflects all aspects of life in Northern Ireland.

The role sees Eddie commission content across a range of genres outside of news and current affairs, including factual, entertainment, comedy, music and events. He provides strategic and editorial leadership to the 大象传媒 NI commissioning team and works closely with external partners, 大象传媒 network commissioning, independent production companies and the wider Northern Ireland creative sector.

Eddie Doyle joined 大象传媒 Northern Ireland as Head of Content Production in February 2018. In this role, Eddie has worked with 大象传媒 Three and Northern Ireland Screen to develop a new strategy for the Northern Irish sector, in the production of digital content for younger audiences. He has also restructured in-house production teams, launched new programming in the sport, documentary, arts and comedy areas and has worked to deliver change to the 大象传媒 Radio Ulster/Foyle schedules.

Prior to joining the 大象传媒, Eddie was Head of Factual, Comedy, Talent Development and Music at RTÉ where he commissioned Comedy, Drama and Entertainment programmes such as Mrs Brown's Boys, The Young Offenders, and The Tommy Tiernan Show. His documentary commissions, include Whistleblower: The Maurice McCabe Story, The Man Who Wanted to Fly, and The Notorious Conor McGregor.

He launched the 'Prime Time Investigates' series, the ‘Format Farm’ commissioning scheme and the Reality Bites youth documentary series. He devised and delivered the RTÉ Cross Platform Strategy on Comedy in 2014 and RTÉ2 Channel Strategy in 2012 and the RTÉ/Irish Film Board Export Initiative in 2017.