大象传媒

The Trust regards it as a strict obligation that the 大象传媒 should minimise any negative competitive impacts on the wider market.  The Trust makes it clear that the 大象传媒 Executive must strive to achieve this while also working towards delivering the Public Purposes and other regulatory obligations. Applying the Competitive Impact Principle (CIP) is an important part of this duty. 

The 大象传媒 Trust鈥檚 Fair Trading Policies and Framework set out the CIP in more detail. The policy explains that the 大象传媒 Executive must pay particular attention to the size and scale of the activity under consideration in the context of the relevant market, and relative to the size and scale of the industry that is likely to be affected by the activity.

When applying the CIP, the Trust requires the 大象传媒 Executive to consider among other things impacts on consumer welfare and impacts on other market participants (such as suppliers, competitors and distributors).