大象传媒

Public Value Tests

A Public Value Test (PVT) is a way of weighing public value against market impact. The Trust uses PVTs to help us work out the value to the public of, say, a proposed new 大象传媒 service and also to work out the impact it could have on the wider market. For example a new 大象传媒 radio network might produce value for the public by giving them more choice and something new to listen to paid for by the licence fee, but damage existing commercial radio networks by reducing their number of listeners and therefore possibly their advertising income.

Only if we see evidence that the new public value is likely to outweigh any potentially damaging impact on the market will we allow the proposal to go to consultation. When the public consultation is over, the full Trust will make a decision.

The PVTs that we have conducted to date can be found below.

  • In April 2007, following completion of the Trust's first Public Value Test, the 大象传媒 Executive's on-demand proposals were approved.

  • In November 2007, following a Public Value Test, the Trust approved a proposal from the 大象传媒 Executive for a high definition television service.

  • Following a full Public Value Test, the Trust gave its approval in January 2008, subject to certain conditions, for the 大象传媒, in partnership with the Gaelic Media Service, to launch a Gaelic Digital Service.

  • Following a Public Value Test, the Trust in February 2009 rejected the 大象传媒 Executive's local video proposal.

  • Following completion of a Public Value Test, the Trust published its final decision in November 2015 on a range of proposals for 大象传媒 Three, C大象传媒, iPlayer and 大象传媒 One.