大象传媒

Alex Towers has been appointed Head of Finance, Economics and Strategy and will take up his post at the end of the month. Steve Pollock has been appointed Head of Audiences and Marketing.

Prior to taking a career break in 2008, Alex worked at the Department for Culture, Media and Sport (DCMS) where he most recently held the post of Deputy Director in the Government Olympic Executive. His other roles at the DCMS included Head of Humanitarian Assistance (supporting UK victims of major disasters), policy manager for the 大象传媒 Charter Review and Private Secretary to then Culture Secretary Tessa Jowell.

Alex also spent a year working at Ofcom on the first Review of Public Service Broadcasting in 2004.

As Head of Audience Services and Operations and a Marketing, Communications and Audiences Leadership Group member, Steve has had overall responsibility for delivering the 大象传媒's audience contact strategy, implementing a face-to-face communications strategy to reach new audiences and managing the cross-大象传媒 complaints process.

Prior to that he was a Commissioning Editor on 大象传媒 Two's The Learning Zone, moving on to the Factual and Learning Board as Head of Learning Support, responsible for managing all the off-air marketing communications and partnership support for major information campaigns.

Alex Towers said:

"This is a great opportunity to help the Trust steer through some complex issues and make the right long-term decisions for licence fee payers. I'm looking forward to it."

Steve Pollock said:

"I welcome the chance to actively champion the interests of the audience through this new role in the 大象传媒 Trust."

Nicholas Kroll, Director of the 大象传媒 Trust, said:

"I am delighted to welcome Alex Towers and Steve Pollock to the Trust Unit. We will benefit from the substantial experience each brings to his new role, and we look forward to working with them."

Alex replaces Chris Woolard who has joined Ofcom as Director of Planning and Management. Steve replaces Penny Young who is leaving the Trust at the end of May to become Chief Executive of the National Centre for Social Research.

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