大象传媒

In addition, the Trust also agreed an extension of daily hours on the existing, dedicated 大象传媒 HD channel from an average of nine hours to 12 hours a day. These changes are reflected in amended service licences for 大象传媒 One and the 大象传媒 HD channel, published today.

大象传媒 Trust Chairman Sir Michael Lyons said:

"The launch of a high definition simulcast of 大象传媒 One is great news for audiences. As we move towards digital switchover, this is a high-profile commitment to the provision of HD services, which will help to fulfil the 大象传媒's public purpose of delivering to the public the benefit of new technologies. And this is possible within existing channel budgets, meaning excellent value for licence fee payers."

In taking this decision, the Trust took careful account of the implications of the proposals, including noting that adverse impact on other broadcasters was likely to be minimal, that neither change represents a new area of activity for the 大象传媒, and that the changes can be made within the agreed budget range for each channel.

Despite the overall benefits of a universally available HD simulcast of 大象传媒 One for audiences, the Trust also recognised that technical and financial constraints currently prevent additional variations, and asked the 大象传媒 Executive to take steps to minimise the effects of this on viewers in the nations and regions.

Ends.

The amended service licences are available on the Service licences and reviews page.