大象传媒

Following agreement by the Secretary of State for Culture, Media and Sport, the 大象传媒 Trust has published a policy for the 大象传媒 World Service to continue to receive alternative sources of income now it is funded by the licence fee.

This forms part of the Operating Licence for the World Service聽which sets out the remit and scope of the World Service, its annual budget and its main commitments.

The Trust, the Secretary of State and the Foreign Secretary believe it is appropriate and expedient for the 大象传媒 to use certain alternative sources of finance to supplement the funding of the World Service from the licence fee.

It also reflects an ambition expressed by the 大象传媒 Trust and shared by the Government that, where appropriate and consistent with the 大象传媒鈥檚 editorial principles, the ability of all of 大象传媒 international news services to benefit from third party sources of funding, including commercial funding, should be continued and enhanced.

The policy makes clear that alternative funding for the World Service must be reasonable and proportionate, must comply with the rules on state aid, and must in no way compromise the 大象传媒鈥檚 editorial integrity or independence. The Trust will be responsible for monitoring this.