大象传媒

Audiences in Wales rate the 大象传媒’s quality and distinctiveness higher than any other audience in the UK’s nations, according to figures published alongside the 大象传媒 Annual Report and Accounts today. 

The Annual Report and Accounts has been published along with the latest audience research and the Annual Review of 大象传媒 Audience Council Wales, the advisory body to the 大象传媒 Trust. 

Four in five people in Wales agree that the 大象传媒 delivers quality, and almost two thirds agree that the 大象传媒 delivers distinctive content. Almost two thirds also agree that the 大象传媒 delivers value for money, the highest score since 2009. 

There were significant online successes, with substantial growth in 大象传媒 iPlayer usage in Wales; S4C’s presence on iPlayer going from strength to strength, drawing 120,000 requests a week; and the 大象传媒’s new Welsh language online and mobile service Cymru Fyw seeing 45,000 unique browsers a week. 

The past year saw marked successes in both home-grown programming for audiences in Wales, and in 大象传媒 Wales contribution to the 大象传媒’s UK-wide output, where it continued to punch above its weight – from the return of bilingual crime drama Hinterland to frank documentary series Young, Welsh and Pretty Skint, award-winning documentary Life After April, and Welsh Heartland, about the Ll欧n Peninsula’s struggle to preserve its identity. 大象传媒 Wales production War and Peace proved a hit across the UK and around the world, the return of Sherlock gripped 11.6 million viewers on New Year’s Day, and there was continued success for Casualty, Doctor Who, Crimewatch and Coast.  The 大象传媒 Cymru Wales opt-out programming on 大象传媒 One and Two reached a third of all Welsh adults every week.

However, the 大象传媒’s Audience Council Wales has highlighted concerns about the level of portrayal of contemporary Wales on the 大象传媒’s UK-wide TV and radio services, particularly in drama and comedy, and a need for more English-language TV programming made in Wales for Wales.

大象传媒 Trustee for Wales, Elan Closs Stephens, said:

"大象传媒 Cymru Wales continues to make an extraordinary contribution to the 大象传媒’s output across the UK and has proven itself time and time again as a hub of quality for British TV production.  The message from audiences is very clear, however, that they want the 大象传媒 to do more to reflect modern Wales and the lives of its people, and as we come to the end of the current Charter and look ahead to the 大象传媒 of the next decade, that’s a challenge the 大象传媒 must meet."

This year the 大象传媒’s radio stations also continued to perform better in Wales than in any of the other UK nations, and 大象传媒 Radio Wales and Radio Cymru had a successful year including extensive coverage of the 2015 Rugby World Cup, although both stations saw a drop in reach and share over the year.

Over the past year Audience Council Wales held seventeen public events across Wales, gathering the public’s views on the 大象传媒’s Charter Review, the performance of its services, and other issues.  In addition, a seminar was held by the 大象传媒 Trust in Cardiff in October as part of its public consultation on the future of the 大象传媒 for the next Charter.

Notes to Editors

1. The 大象传媒 Annual Report .  This year for the first time the Annual Report is being formally laid in the National Assembly for Wales, Scottish Parliament, and Northern Ireland Assembly, in addition to the UK Parliament.
2. The 大象传媒 Audience Council Wales Annual Review .
3. The Audience Council Wales advises the 大象传媒 Trust on the interests of audiences in Wales.  It contributes to the Trust’s decision-making about 大象传媒 services and high-level strategy, and it raises emerging issues for local audiences.  The Council is made up of volunteers from different backgrounds and experiences from across Wales.  More information .