Marketing your idea
Creative thinking can involve:
- developing a way of thinking about something
- changing the way someone else looks at something
The messages communicated through marketing techniques are often the result of extensive creative thinking.
What are marketing techniques?
Marketing techniques are tools used to promote goods and services. Marketing tools can:
- communicate information
- stimulate customer interest
- motivate people to buy
One of the roles of a marketing department is to use marketing tools effectively in pursuit of a business's aims and objectives.
It is very important to think about the message that needs to be delivered and who the target audience is.
Businesses may use a combination of techniques to maximise the likelihood of the intended message reaching the intended audience.