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Place - EduqasThe channels that are used to distribute the products to the customer

Customers are less likely to buy products that are difficult to find or frequently unavailable. Therefore, getting products to the right place is an important part of the marketing mix.

Part of BusinessMarketing

The channels that are used to distribute the products to the customer

Place is concerned with how goods and services reach customers. This refers to the marketplace, where buyers and sellers meet and exchange payment in return for goods and services, along with how products are transported from producers to customers. The different ways of moving goods from producers to customers are called . Common channels used to distribute products to customers are:

  • producers
Common channels of distribution used by businesses, indirect channel from the producer to the customer via retailer, e-tailer or direct channel of distributions from producer to customers.