Place - EduqasThe channels that are used to distribute the products to the customer
Customers are less likely to buy products that are difficult to find or frequently unavailable. Therefore, getting products to the right place is an important part of the marketing mix.
The channels that are used to distribute the products to the customer
Place is concerned with how goods and services reach customers. This refers to the marketplace, where buyers and sellers meet and exchange payment in return for goods and services, along with how products are transported from producers to customers. The different ways of moving goods from producers to customers are called channels of distributionThe channels of distribution are the different ways in which a product gets from the producer to the end consumer.. Common channels used to distribute products to customers are:
producers
retailerA store (or person) that sells products directly to customers.
e-tailerA business that sells goods and services using the internet.