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Motivation refers to how driven and happy an employee is in their role. If an employee is motivated, they are more likely to do a good job and work hard. Motivation is very important for attracting employees, retaining employees and general levels of productivity in a business.

Having a motivated workforce has a range of advantages, such as lower levels of absenteeism, retention of workers and low levels of staff turnover, improved relations between management and workers, improved worker performance, improved quality and improved customer service.

• Lower levels of absenteeism - employees taking fewer days off for sickness or other reasons. Motivated employees are more likely to be willing to work, rather than staying off.
• Retention of workers - low levels of staff turnover. This is very important for businesses, as employees that stay in a business have experience and keep recruitment costs low. Less training is also required.
• Improved relations between management and workers. This could mean that employees are more likely accept changes without dispute, and will be less likely to take either legal or industrial action against managers.
• Improved worker performance. Motivated employees will generally work harder, arrive on time, and focus on their daily duties. Productivity levels could increase and the overall output of a business may be higher.
• Improved quality and improved customer service. Motivated employees are more likely to work to a higher standard and put more effort into creating higher quality products. Those in service industries are also more likely to provide a higher level of customer service and be more enthusiastic about their role.