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America and the Great Society - AQAA ‘New Frontier’

Poverty and inequality persisted during the 1960s and 1970s in America. Government policies aimed to address the country’s social problems. The women’s movement developed to campaign against sexism.

Part of HistoryAmerica, 1920-1973

A ‘New Frontier’

In 1960, John F Kennedy was considered to be a young and charismatic candidate for the role of president. He told the American people that the new decade of the 1960s would be the start of a new era for America and that he was the ideal leader. He won a very narrow victory against his opponent, Richard Nixon.

President John F Kennedy

JFK stood behind a lectern giving a speech
Figure caption,
President John F Kennedy giving a speech

John F Kennedy was inaugurated as president in January 1961. He was one of the youngest US presidents and well as the first Catholic president. His Lyndon B Johnson of Texas, became his vice president. Kennedy first used the slogan ‘the New Frontier’ in 1960 during a speech before he became president. The phrase then developed into policies for reform and change.

Kennedy’s vision of the New Frontier was grand and broad.

  • He encouraged Americans to be optimistic about the future, to look to science and technological innovation, such as setting the ambition for humans to reach the moon.
  • He attempted to conquer problems relating to poverty, inequality and

However, Kennedy achieved very few of his plans even though his party, the had a majority in This was because southern Democrats often opposed Kennedy’s proposals.

Poverty

When Kennedy became president in 1961, the US economy was suffering a major Farm incomes were decreasing while unemployment was rising. The reached a peak of around 7.1 per cent in 1961.

Kennedy did achieve some changes:

  • he made available millions of dollars to businesses to create new jobs - companies received grants to buy new technology and train their workers to use it
  • he increased the from $1 per hour to $1.25
  • he increased benefits to give more financial support to the elderly and unemployed
  • he got a Housing Act passed that enabled people in deprived areas to access loans to improve their housing
  • he established the Commission on Equal Employment Opportunity (CEEO) to make sure there were equal employment opportunities within government

However, there were also limits to what he achieved:

  • Kennedy’s proposed tax cut to stimulate growth was opposed in Congress but was passed after his
  • his minimum wage reform only benefitted those who were in employment
  • The CEEO only helped people who already had a goverment job and not the unemployed or those in other industries
  • the use of new technology meant fewer workers were needed so there was still high unemployment, especially among African Americans
  • the Housing Act was limited and the poorest people could not afford to repay the loans

Healthcare

Many Western European countries had created a public national healthcare system in the period following World War Two. However, in America the healthcare system was largely a private system. Therefore, Americans had to pay for medical treatment directly from their own money and savings.

At the time, mental health was often not seen as a priority. Americans with mental illnesses were often placed in state institutions for long periods. This area of healthcare received minimal funding and research, and so it was neglected by scientists and doctors. This was an issue close to Kennedy’s heart as his younger sister, Rosemary, had been born with an intellectual disability. Kennedy set up a research task force to provide recommendations on how to improve this area of healthcare provision.

Education

Kennedy established the Peace Corps, an organisation that sends volunteers abroad to assist people in less economically developed countries. They worked as teachers, doctors, nurses and technical advisers. The Peace Corps was popular with young Americans and it was so successful that it still exists today.

In 1961, Kennedy wanted to introduce an education law that would increase aid to schools. Several groups opposed the idea, including southern Democrats, Catholics and Republicans. Southern politicians had previously clashed with Kennedy over civil rights. They were concerned that more money for education would lead to further in schools. In 1962, despite opposition, Kennedy sent in troops and to protect university student James Meredith. Meredith was an African American man who became the first African American to enrol at the University of Mississippi and faced violence from racists.

Kennedy’s assassination

In November 1963, President Kennedy was Most of his focus as president had centred around the Cold War. His policies related to US society are often criticised for not achieving much. However, after his death he was widely mourned as he had attempted to address issues such as poverty, inequality and prejudice. He spoke about his commitment to civil rights. His planned civil rights bill became law, after his death, with the passing of the 1964 Civil Rights Act.