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Lifestyle magazines often use a gender profile to attract their audience. They may be read by anyone – but they are specifically targeted towards a specific gender profile.

For instance, GQ is a men’s lifestyle magazine which features articles on male fashion, style and culture. Cosmopolitan targets a female demographic with similar content based on female interests.

Although a female reader may buy GQ, the content will be created with the male audience in mind.

Many major magazine publishers produce press packs to attract potential advertisers. The press pack will give details on the audience demographics of the magazine and provide the advertisers with information about their target audience.

^{Press and media packs are produced by major magazine publishers}

TV programmes may target an audience through age. For example, C����ý's Newsround is aimed at younger viewers, so it selects and presents news content in a straightforward way which engages young people.

����ý Newsnight targets an older, adult audience and therefore presents news with more detailed or in-depth content and analysis.

^{C����ý's Newsround programme's target audience is younger viewers but it might be watched by older viewers.}

Older viewers may watch Newsround and some younger viewers may find Newsnight content interesting – but both programmes are primarily targeted at a defined age group.