大象传媒

Strategies and tactics

As well as being used to analyse athletes' skills and fitness, technology is used to evaluate and improve performers' strategies and tactics. These are the methods that performers use to maximise their chances of winning. They are most obvious in games 鈥 for example, agreeing who receives the centre pass in netball 鈥 but are also used in other types of performance 鈥 for example, middle distance runners deciding to lead the race from the front.

Strategies and tactics are often pre-arranged and rehearsed, especially in team games. Performers also need to be able to adapt or change them during a performance. This requires good problem-solving and decision-making skills. Good observation and tactical awareness are important while both playing and analysing play. It includes consideration of aspects such as:

  • who is doing what and when
  • how space is being used
  • what is happening on and off the ball
  • what works or doesn't work and why

Match analysis

Linked to video playback, match analysis software captures a range of data that can be used in a variety of ways:

  • coaches 鈥 analyse tactics during a game to influence their half-time feedback or substitutions
  • pundits 鈥 use the data to support their commentary and analysis during and after games
  • coaches and performers 鈥 review their tactics and those of their opponents to decide what to improve and how to play next time

At the 大象传媒

The 大象传媒 uses match analysis software to illustrate pundits' commentary and to increase viewers' knowledge and understanding of the game. For example, during Six Nations Rugby matches technology provides information on:

  • tackles made and completed
  • number of offloads
  • line-outs won and lost
  • players' positions at pivotal moments
Example of 大象传媒 match analysis software in a Rugby match