Will viewers choose their own running order?
- 30 Dec 08, 11:10 AM
Tristram Biggs writes...
Historically FM&T Journalism has focused primarily on web development. The reasons for this are many and none of them are any of my business but it is odd, because the first experiments that 大象传媒 News made with 'On Demand' started in the early 1970s and they were on television sets. The experiment still exists today and it is called Ceefax.
The principle is relatively simple, take some text Journalists with access to agency feeds and ask them to write short news stories. Then ask them to keep them updated, all the time. And so On Demand Journalism was born - no printing presses or Six O'Clock bulletin to meet, just up-to-date information when the viewer wanted it.
Read more and comment on the 大象传媒 Journalism Labs Blog
Tristram Biggs is Executive Product Manager for TV Platforms at 大象传媒 Future Media & Technology (Journalism)
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