"Behind The Scenes": How We Make Media
I'm an Innovation Executive in FM&T working on Research and Innovation projects. One was the now historic project which launched the Blog network.
Sometimes we get hired by other parts of the ´óÏó´«Ã½ to help them scope new projects. My current one is taking a look at how the ´óÏó´«Ã½ can help all our audiences to explore how contemporary media content is made. I started on , by looking at what a few other organisations are doing. And already suggestions are coming in as to what to look at and what we might do.
Two caught my eye today. First via at , who told me about what ITV News is doing with its and on .
Then our own blog Editor, Nick Reynolds, pointed me to Jeremy Paxman's very entertaining video, which forms part of the altogether more serious tomorrow (March 13th). This is which
gives 12 and 13 year olds from UK schools the chance to make their own video, audio or text-based news at school and to broadcast it for real.
It offers resources to teachers on how to make news and involves ´óÏó´«Ã½ journalists in the project too. Ofcom recently published a research study under its .
Both of my examples go behind the scenes of how the news is made in different ways.
ITV News offers on the spot first-hand accounts of what it is like to be there producing the news, but giving us extra background. The vlogs I am most enjoying are "Manyon in the Arabian Gulf" [ | | ]. They are not the newest, but I remember trying to understand the geography of the area and what might have happened at the time almost a year ago when there. They do give quite a bit of detail of the area and what is happening there now.
´óÏó´«Ã½ News's Schools Report is more of a "how to" or a media literacy project to enable better media understanding and skills.
They both look like great projects to me, but what do you think? If you have any good examples of how people talk about how media is made - whether they be broadcasters and journalists or writers, bloggers or students and teachers - please do let me know. What would you like to know, if anything, about how media is made? I'll be posting more examples as I find them looking at TV, Radio, the internet and accessing all areas, if they'll let me in!
Lucy Hooberman is Innovation Executive, ´óÏó´«Ã½ Future Media & Technology.
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