´óÏó´«Ã½ iPlayer now available on a toaster
´óÏó´«Ã½ iPlayer is now available on so many devices that we thought... what next?
We've ported iPlayer to iPhone, Wii, PS3, Nokia N96, Sony Walkman, Virgin Cable and all the other gadgets and devices at "where to get iplayer" - what's the next big thing?
Our marketing team identified breakfast television as an emerging market segment for on-demand viewing and asked the iPlayer team to see if we could come up with something new in this space.
After months of top-secret development and testing, and many burned developers, we're finally ready to bring iPlayer Toaster Edition out of labs.
The iPlayer Toaster Edition looks at first glance like a regular toaster, but with the front panel sporting a 7" 1280x800 OLED display.
The touch-sensitive display is protected from the heat by special thermal insulation located behind the front panel. Device power consumption is a very eco-friendly 2 watts... until you hit the Toast button, when it rises swiftly to 2000.
The iPlayer Toaster Edition features built-in wi-fi, allowing you to stream your favourite ´óÏó´«Ã½ iPlayer TV and radio programmes direct to the toaster front panel. Audio is provided by two heat-proof speakers cunningly concealed within the toaster slots, which has the added advantage of shaking the crumbs off the toast - this feature can also be triggered either by the Shake link in the UI.
In keeping with the small form factor and 7" display, the UI makes use of our so-called "bigscreen" display, which is ironically optimised for small screens:
(The BigScreen version of the iPlayer UI is also available for PC - see it here
The built-in USB port is compatible with most portable media players, allowing you to transfer downloaded ´óÏó´«Ã½ programmes to your media player while your bread is toasting. As soon as your toast is ready, butter it, unplug your media player, and you're good to go with food and media on the move.
Our marketing team keep telling us about the importance of branding, so the iPlayer Toaster Edition can optionally burn the iPlayer play button logo into the toast using our new HD (High Darkness) rendering mode:
Another cool feature is the Digital Retraction Mechanism (DRM) which automatically withdraws and shreds any uneaten toast after 7 days. Initially the retraction mechanism was only compatible with some types of bread, but after criticism from organic bread consumers we managed to develop a full cross-comestible DRM.
Developing the iPlayer Toaster Edition has been hot and demanding work and our test team is glad it's done - frankly they've had it eating burnt toast, even though they did manage to catch up on the entire MasterChef series.
Anthony Rose is Controller, Online Media Group and Vision, Future Media & Technology
N.B. Editor's note - readers may be interested in in media and technology today.
Comment number 1.
At 1st Apr 2009, Darren wrote:Love the toast branding.
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Comment number 2.
At 1st Apr 2009, Simaster wrote:oh yes lets all rush off and buy one, i hear they vcan be found in Woolies ;o)
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Comment number 3.
At 1st Apr 2009, potkettle wrote:Tut tut April fool
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Comment number 4.
At 1st Apr 2009, trebus63 wrote:Mmmm what's today's date?
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Comment number 5.
At 1st Apr 2009, mrFunction wrote:This is seriously the best thing since sliced bread!
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Comment number 6.
At 1st Apr 2009, djwhisky wrote:Worst. April Fool. Joke. Ever.
:D
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Comment number 7.
At 1st Apr 2009, Matt wrote:I would be laughing if iplayer was on android. Less joking around and more java work perhaps.
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Comment number 8.
At 1st Apr 2009, Doonytime wrote:Great April Fool - thanks all...
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Comment number 9.
At 1st Apr 2009, alaninbelfast wrote:It was always going to be hard to beat the penguins. Though if you'd substituted Apple TV for Toaster we'd probably still have reckoned it wasn't genuine :)
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Comment number 10.
At 1st Apr 2009, Pete wrote:I'd love it if this wasn't a joke, though...
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Comment number 11.
At 1st Apr 2009, LeChuckie wrote:I'm not toastally convinced.
Where's my coat?
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Comment number 12.
At 1st Apr 2009, thelimopit wrote:1280x800 on a 7 inch display? That's a massive amount of detail, must be using super-tiny pixels.
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Comment number 13.
At 1st Apr 2009, Neil Kay wrote:Breaking news - Croissant-site scripting exploit found. Causes display to show random porn sites. Home Secretary allegedly investigating (as prezzie for hubby).
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Comment number 14.
At 1st Apr 2009, arryawke wrote:It's uncanny! I've got a toaster on my mobile phone and an iPlayer!!
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Comment number 15.
At 1st Apr 2009, JakeArchibald wrote:*sigh* Should have gone with "Porn to be available on ´óÏó´«Ã½ iPlayer". With the headline "Auntie strips bare".
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Comment number 16.
At 1st Apr 2009, Neil Hoskins wrote:Given the ´óÏó´«Ã½'s weird choice of devices to support with iPlayer, and their utterly bizarre decision to block the 5800 from downloading, this story is entirely plausible and therefore not a particularly funny April Fool's gag.
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Comment number 17.
At 1st Apr 2009, TomChicago wrote:Thank you for the first April Fool joke of my day here in Chicago USA.
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Comment number 18.
At 1st Apr 2009, Tam Pollard wrote:Nice April fool. Shame the bit about porting iPlayer to iPhone isn't true (though why on earth you haven't is a mystery to me).
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Comment number 19.
At 1st Apr 2009, U4101208 wrote:April Fool!
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Comment number 20.
At 1st Apr 2009, mesmerizingtankon wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 21.
At 1st Apr 2009, BorisDyne wrote:I guess the next thing you could port it to, would be the rest of the world.I am sure the ad revenue could easily eliminate the need for the TV tax, sorry licence fee. Not quite the spaghetti harvest.
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Comment number 22.
At 1st Apr 2009, MrBagels wrote:Well, I walked right into that one didn't I!?
Anyway, not long now before we're watching Question Time projected onto towels from the comfort of a spring-mounted toilet seat.
Happy April 1st my fellow fools.
Chris
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Comment number 23.
At 1st Apr 2009, super snuggler wrote:Love it.:0)
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Comment number 24.
At 1st Apr 2009, mesmerizingtankon wrote:Ah man, someone's blammed my link to the mods. I thought this being an internet blog it would be OK to acknowledge that torrent sites exist. Fingers crossed humour wins out. :-)
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Comment number 25.
At 1st Apr 2009, onBreadcrumbs wrote:Anthony Rose. You stole my joke. I disapprove strongly.
Proof:
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Comment number 26.
At 1st Apr 2009, hackerjack wrote:I guess the next thing you could port it to, would be the rest of the world.I am sure the ad revenue could easily eliminate the need for the TV tax, sorry licence fee. Not quite the spaghetti harvest.
--------
For the 100,000th time, it's not about the licence fee, it's about the beeb not having rights to distribute 90% of the programming anywhere but the UK.
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Comment number 27.
At 1st Apr 2009, bodruluk wrote:Guess the ´óÏó´«Ã½ are running out of Ideas
talk about being desperate, most un-original Aprils fools
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Comment number 28.
At 1st Apr 2009, arightleftwinger wrote:You've been watching Red Dwarf again?
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Comment number 29.
At 1st Apr 2009, Guv-nor wrote:Sorry nice try, but not so much Poisson d'Avril as poisoned. I suppose spaghetti on toast would have harked back to 1957, Dimbleby set too high a bar for today.
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Comment number 30.
At 2nd Apr 2009, Jasz wrote:Not since the Amiga 2000 have I thought of a video toaster. Excellent! :)
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Comment number 31.
At 2nd Apr 2009, Jasz wrote:Actually, thinking about it. Didn't Mike Meyers wear a Video Toaster T-shirt in Wayne's World.
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Comment number 32.
At 2nd Apr 2009, klbrock wrote:Do you *STILL* need a TV licence?! Actually quite good thinking this! Like the wifi and touch screen capabilities :)
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Comment number 33.
At 2nd Apr 2009, anthonyj999 wrote:April Fools! Come on people!....
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Comment number 34.
At 2nd Apr 2009, Magdovus wrote:Yeah, cos this is original... did no-one see the George Foreman iGrill a few years ago?
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Comment number 35.
At 2nd Apr 2009, jomine wrote:hahaha.. is that true? lolz..
nothing possible in photoshop...
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Comment number 36.
At 2nd Apr 2009, onBreadcrumbs wrote:I now have executed cruel revenge against you, Anthony Rose, for stealing my intellectual property. Your sorrows assemble here:
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Comment number 37.
At 3rd Apr 2009, Nick Reynolds wrote:onBreadcrumbs - I think this may be more a case of "great minds think alike".
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Comment number 38.
At 3rd Apr 2009, onBreadcrumbs wrote:Nick - I like my interpretation of the events better and, secretly, so could you I suspect!
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Comment number 39.
At 6th Apr 2009, David_Prutton's_Hairdresser wrote:Is it bad that I really wanted this toaster after reading the first few paragraphs..?
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Comment number 40.
At 7th Apr 2009, BigBooUK wrote:That made me smile :-)
As for onBreadcrumbs.com - kinda like xkcd.com except without the humour...
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Comment number 41.
At 7th Apr 2009, onBreadcrumbs wrote:BigBoo: And the Stick Figures, and the tech know how. Oh, and the fanbase :-P
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Comment number 42.
At 7th Apr 2009, BigBooUK wrote:onBreadcrumbs: I retract my earlier statement which was wholly unjustified (bad day at work). I am a big xkcd fan though and, who knows, might become a big Bradcrumbs fan too.
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Comment number 43.
At 7th Apr 2009, BigBooUK wrote:...and one day I might learn to proof read before posting :-)
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Comment number 44.
At 7th Apr 2009, onBreadcrumbs wrote:Haha, no worries! It's a young comic after all and still quite experimental. I'll better go for another few hundred instalments before I enter the ring against xkcd.
Meanwhile, if you like xkcd.com, you might also enjoy smbc-comics.com (as well as the ever-glorious achewood.com).
Nevertheless, your inital verdict has already and irreversibly been incorporated into the navigation bar on OnBreadcrumbs.com, for marketing purposes ;-)
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Comment number 45.
At 8th Apr 2009, BigBooUK wrote:Thanks for the pointers. I'll look them up and have a read. And now I have an official credit as "Internet Person"! I only hope that it doesn't constitute my 15 minutes of fame... :-)
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Comment number 46.
At 19th Jun 2009, bravediamonte wrote:This is one of the greatest marketing oriented jokes of all time. Wish I had thought of it.
Will
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Comment number 47.
At 20th Dec 2009, matt-at-646 wrote:Are the top-slots available for burning DVD's?
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Comment number 48.
At 28th Feb 2010, naber wrote:BigBoo: And the Stick Figures, and the tech know how. Oh, and the fanbase :-P
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