What we'll be building in the next six months
Post categories: red button
| 13:43 UK time, Wednesday, 6 May 2009
So the roadmap for the next six months has arrived and we want to share it with you good readers of our blog.
It is a really critical time for ´óÏó´«Ã½ Red Button, with large audiences still using our services but with many, many more competitors coming into the market. So with one face focussed on serving existing audience and the other facing to the future, we juggle the difficult job of keeping present platforms fresh but ensuring that we are at forefront of new developments.
This year will see more broadband connected TVs and set top boxes arrive on the market. With this potential technology change, a number of our team are concentrating on understanding what the creative, technical and user experience will be on these new devices and how this will shape ´óÏó´«Ã½ Red Button in the future.
Read more and comment on the Press Red blog.
John Denton is Managing Editor, TV Platforms Group
