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Interesting Stuff 2009-05-06

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Dave Lee | 14:10 UK time, Wednesday, 6 May 2009

In today's on-demand world, it's easy to forget just how far we've come. Gone are the days of schedulers deciding when we've seen enough sport, or enough news, or enough Ashes to Ashes. Instead, we're all our own schedulers now. :

If a sport event is taken up by the ´óÏó´«Ã½ you can watch it live when it is on traditionally, and when it isn't on red buttonly, or catch up with it after it's over on ´óÏó´«Ã½ iPlayerly.

As anyone who will have watched Matt Le Tissier prance about on Sky Sports' Player Cam will appreciate, the red button hasn't always been that useful. :

It was only for 2008's Beijing Olympics, however, that the scheme's popularity reached a point of near-universal acceptance. Deluged with sport, the ´óÏó´«Ã½ showed multiple live streams for disciplines it didn't have the space to show on its main channels, and millions of viewers fed - or discovered - at least a passing interest in challenges as diverse as open water swimming or the modern pentathlon.

For more Red Button related happiness, check out Andrew Bowden's entry on the Press Red blog.

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to of ´óÏó´«Ã½ News headlines:

And, anyway, what's so great about those ´óÏó´«Ã½ headlines? If we take Italy buries first quake victims and look at the URL we get this: https://news.bbc.co.uk/2/hi/europe/7990029.stm. Now, let's take a look at a similar headline from the Daily Telegraph, which is not allowed to impose a tax on Britain's householders. . Unlike the lazy Beeb URL, the one here, shows off the craft of an SEO artist, who has to make it work for a living by using elements such as https://www.telegraph.co.uk/news/worldnews/europe/italy/5116660/ and Italian-earthquake-more-than-150-dead-Silvio-Berlusconi-confirms.html to satisfy the needs of the all-powerful spiders. That address contains not just information; it is crammed with the kind of words that will help rank the story.
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The is just a couple of weeks away. We've already launched our dedicated minisite, and the show's special blog is now well and truly back in action.

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And finally, congratulations to the ´óÏó´«Ã½ News team for .

Dave Lee is co-editor, ´óÏó´«Ã½ Internet Blog, Future Media and Technology.

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