´óÏó´«Ã½ Online Industry Briefing: Audience Insight Beyond the Screens
Post categories: ´óÏó´«Ã½ Online
| 16:30 UK time, Monday, 21 November 2011
At each of our ´óÏó´«Ã½ Online & Red Button events, we share insights into audience behaviours with the industry.
At the last event in June we highlighted three themes: enduring experiences, dispersed attention and easy participation.Ìý In Salford last week, the focus was on audience relationships with the four screens.
Here is a film of my presentation, "Beyond the Screens":
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Holly Goodier is the Head of Audiences, ´óÏó´«Ã½ Future Media
Delegates finding out more about the audience, and their relationship with technology. of Made by Pi :
Holly Goodier shares insights into media consumption discussed under each context: attachment, intent, ability, people and time #´óÏó´«Ã½Online
The presentation includes short interviews, in which people talk about their relationship with the four screens.
Gareth Langley of Stardotstar noted another reason for not calling tablets "second screens" (´óÏó´«Ã½ Research and Development use the term "companion device"):
showing vox pops about people's relationship with TV. some viewers saying that the TV is the 2nd screen... #´óÏó´«Ã½online
of Telefonica UK was struck by one young man's attachment to his mobile phone:
Mobile Phone it's my life...like an extra limb....like my heart #´óÏó´«Ã½Online
And Mike Dicks of PACT :
#bbconline 97% of homes have TV's and 130% of people have a mobile phone
Holly talked about how different people use different devices at different times, as Jon Howard, a ´óÏó´«Ã½ Children's developer team leader, :
@swingpants: Smartphone ~> Comedy, Console ~> Kid/Family, Tablet ~> Arts. Holly Goodies, Audiences #bbconline
Frank, a digital agency, summed the demographic insights up :
#´óÏó´«Ã½online briefing. Turns out that tablets are mostly used by wealthy men to watch factual and arts programmes at home in the evening.
(Tweets added by Ian McDonald; corrected 14:15 Nov 22)
Comment number 1.
At 21st Nov 2011, gregnazvanov wrote:tablets are mostly used by wealthy men? Frank, that;s a good one
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Comment number 2.
At 22nd Nov 2011, Eponymous Cowherd wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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