´óÏó´«Ã½ Online Industry Briefing: Final Q&A
Post categories: ´óÏó´«Ã½ Online
| 16:15 UK time, Monday, 28 November 2011
What I like most about these briefings is the opportunity to engage with our partners and suppliers - with whom we share an overarching objective to create great experiences for our audiences.
To close the ´óÏó´«Ã½ Online Industry Briefing, Mark Harrison from ´óÏó´«Ã½ North, Roly Keating, Executive Editor of ´óÏó´«Ã½ Online and I sat down together and answered some really good questions.
These included how online businesses can still pitch new ideas now that online commissioning will be more aligned with linear. And what our worst nightmare was.
Here's the video:
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Ralph Rivera is the Director of ´óÏó´«Ã½ Future Media
Comment number 1.
At 30th Nov 2011, U15047930 wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 2.
At 1st Dec 2011, brian192 wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 3.
At 1st Dec 2011, Dreyfuss wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 4.
At 2nd Dec 2011, Elmbeard3 wrote:Until a couple of days ago, we had a huge captive market in the form of vast numbers of folk who set the ´óÏó´«Ã½ homepage as their default on their home and office PCs, so it would be the first thing they would see every day, year-in year-out.
All we needed do then is to stick a tempting little sound bite headline on "Interesting topics" with a link, and hey presto, another hit on the programme website and another follower.
Since 30th November, this has all gone pear-shaped with that appalling replacement homepage, and according to the 900-odd hostile comments on its blog and elsewhere, it seems that countless people are resetting their defaults and the ´óÏó´«Ã½ has, at a stroke, lost a crucial marketing tool.
Why weren't the criticisms of the Beta homepage taken on board? Until it could be shown to be better than what it replaced, should it not have been kept in Beta, or at least, unhappy peeps given the option to revert to Classic View, as is the common practice elsewhere.
Is the ´óÏó´«Ã½'s intention to close down its internet operations entirely, and hand this marketable resource over to its commercial and inferior competitors?
No doubt, executives responsible for this decision will not lose out by this, since there are always golden handshakes and lucrative consultancies available to them, but it may be a bit hard on the staff, on the media suppliers reliant on the ´óÏó´«Ã½ to showcase their products, and on the licence payers, who after all are in theory the ´óÏó´«Ã½'s bosses, and ultimately those we rely on to support what we do.
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Comment number 5.
At 2nd Dec 2011, Ian McDonald wrote:@Elmbeard3
Thanks for your comment, but could you take comments about the ´óÏó´«Ã½ Homepage to the blog post about it please? It's off-topic here. Thanks.
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Comment number 6.
At 2nd Dec 2011, Elmbeard3 wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 7.
At 5th Dec 2011, Webbswonder wrote:Why on blogs about ´óÏó´«Ã½s websites do you keep telling people it is off topic to talk about the ´óÏó´«Ã½ Homepage? I see this all over your website. The entry point to your website is the home page. It seems perfectly reasonable to me for people to comment on your blogs about ´óÏó´«Ã½ Online to the entry to ´óÏó´«Ã½ Online services. Talking about fish would be off topic. Elmbeard3 is bang on topic Where can I complain about the bias of the moderators?
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Comment number 8.
At 5th Dec 2011, Ian McDonald wrote:@Webbswonder
A blog post is about the topic of the blog post. Segues to pages some users came through on the way to the blog post are off-topic. There are already several blog posts about the ´óÏó´«Ã½ Homepage.
You can appeal individual moderation decisions, or you can complain.
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