A Quick Download on Project Barcelona
As the 大象传媒's Director of Archive Content, the teams I work with are always looking for new and better ways to make the 大象传媒鈥檚 archive available to audiences, and on Wednesday night Mark Thompson in his speech to the Royal Television Society gave a brief glimpse of one of the projects that鈥檚 currently under development.
The idea behind Project Barcelona (no, none of us can remember why it鈥檚 called that) is to expand very significantly the range of 大象传媒 content that鈥檚 available in the UK on a download-to-own basis. 'DTO' as it's often called is the digital equivalent of purchasing a DVD, or a VHS in the old days 鈥 a permanent copy of a favourite programme to own and keep.
The research we've done with audiences tells us they're very comfortable with the idea of 大象传媒 programmes being made available for purchase like this 鈥 there's a clear understanding of the difference between viewing something once and keeping it to enjoy in perpetuity. As Mark Thompson said in his speech, this is not a second licence-fee by stealth or any reduction in the current public service offering from the 大象传媒.
At the moment, although partners such as iTunes offer a selection of the most popular 大象传媒 titles for purchase as downloads, we estimate that more than 90% of what the 大象传媒 commissions becomes unavailable for download once it鈥檚 removed from 大象传媒 iPlayer.
We鈥檇 like to change that, and get to a point where it鈥檚 the norm, not the exception, for shows to be available for digital purchase soon after transmission, with the most comprehensive range of 大象传媒 titles being offered via a bespoke online shop.
We envisage this to be听a commercial site separate from the licence fee-funded 大象传媒 iPlayer, which would of course continue to offer its hugely successful and popular service of recently broadcast 大象传媒 programmes to catch up on-demand for free.
Many of those same programmes would also be available for purchase via Barcelona, just as some titles today are released for sale as DVDs or on iTunes while they're still in their catch-up window on 大象传媒 iPlayer鈥 audiences would simply have a choice of whether they want an immediate viewing experience on 大象传媒 iPlayer, for free, or to buy their own permanent digital copy and watch it whenever they want.
The rights for programmes in Barcelona would be wholly non-exclusive: producers would be free to work with other digital retailers as well, and of course to exploit their programmes in multiple other ways, such as secondary TV channels, subscription services, DVD, video-on-demand, and so on.
Over time the aim would be to make available not just an expanded range of recent titles, but a far greater volume of archive content as well. Barcelona would open up an important additional space for that very broad set of 大象传媒 programming that currently isn鈥檛 being made available by the market, much of it never seen since its original transmission. We believe there鈥檚 value for audiences in that, as well as additional revenues for producers, rights holders and the creative industries.
We鈥檙e excited by the potential of the Barcelona idea, but it鈥檚 still very much in development, and it鈥檚 certainly too early for us to be able to offer further detail on issues such as pricing, technology and timing. There鈥檚 much work to be done with our partners across the industry before it鈥檒l be ready for submission to the 大象传媒 Trust for approval. We鈥檒l keep you posted.
Roly Keating is the Director of Archive Content
Comment number 1.
At 16th Mar 2012, sara brown wrote:This comment was removed because the moderators found it broke the house rules. Explain.
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Comment number 2.
At 16th Mar 2012, zz9 wrote:Can you clarify one point. It has been reported that Mark Thompson said DTO from Barcelona would be available "to licence payers" while the official text of his speech did not specify licence payers.
If it will be the same as buying a DVD in a shop will it be available to everyone in the UK whether they have a TV licence or not?
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Comment number 3.
At 16th Mar 2012, Alex Cockell wrote:Oh - may i suggest one additional element to this? Let Connected TVs into the party by offering streamed playout of titles either purchased or rented? Maybe offer a per-month model at around the Netflix price point for unlimited access - as well as offering the purchase option? Maybe look at We7's subscription site for ideas?
Just that I would be using my LG Smart TV as a primary method for consuming this stuff...
And ensure that Linux users can stay in the party by keeping the DRM to a minimum? (Adobe may be getting out of maintaining Flash for Linux)
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Comment number 4.
At 16th Mar 2012, Mo McRoberts wrote:@zz9 (#2) 鈥斕齮echnically speaking (as far as the 大象传媒鈥檚 Charter and framework agreements are concerned), the group of people defined as 鈥淟icence Fee Payers鈥 is 鈥渘ot only a person to whom a TV licence is issued under section 364 of the
Communications Act 2003, but also (so far as is sensible in the context) any other person in the UK who watches, listens to or uses any 大象传媒 service, or may do so or wish to do so in the future.鈥
That's article 57 of the Charter, if you're curious.
I don鈥檛 know for sure, but I suspect this was the definition Roly was employing.
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Comment number 5.
At 16th Mar 2012, fusen wrote:What sort of DRM is it going to use?
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Comment number 6.
At 16th Mar 2012, Geoff Coupe wrote:I hope that this facility will be extended to those of us who live outside the UK. The ability to legally download content from the 大象传媒 will be welcome.
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Comment number 7.
At 16th Mar 2012, Russ wrote:I'll open the bidding at 40p per hour of radio drama of my choice.
If it's YouPayAgain's choice, I'll offer 20p.
Russ
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Comment number 8.
At 17th Mar 2012, Milimani wrote:This is an absolutely wonderful idea and I for one am all for it.
There is just one minor downside to this again, as with the 大象传媒 iPlayer, it will not be available world wide. When my wife and I were living in Germany I contacted the 大象传媒 on numerous occassions asking if there might be any conceivable way of accessing the content, rather then having to wait for 10 years and then only be presented with a cut-down-to-50-minutes version which was usually badly dubbed as well.
Off hand, I'd know literally 100s of people across the globe that would be willing to pay for the right to access such material. Let's face it, the 大象传媒, like 'em or leave 'em, is the best broadcasting corporation on the planet.
Yes, I am all for it but do think about expanding the accessibility. Not THAT would make a lot of people very happy.
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Comment number 9.
At 17th Mar 2012, _Ewan_ wrote:It will need to be on time, available globally, based on open standards, and DRM free. If it isn't, there'll still be an incentive to use the unofficial alternatives.
You can compete with free, but you can't compete with better.
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Comment number 10.
At 20th Mar 2012, zag wrote:Fantastic idea, I'm surprised you have not gone into this market before. There is a huge potential for making money from your great content.
Please forget about DRM, we just want something that plays on all our devices not something crippled. The music industry found this out pretty quick I don't see why the video industry is any different.
Looking forward to testing it out.
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Comment number 11.
At 21st Mar 2012, zz9 wrote:Mo, many thanks for that. Will look out for the launch!
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Comment number 12.
At 22nd Mar 2012, yuichic109 wrote:Looking forward to the Project Barcelona launched globally in some day! Seriously it's very hard to find 大象传媒 programmes from Japan!!
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Comment number 13.
At 2nd Apr 2012, mwprod01 wrote:How will I as a researcher working on future projects be affected? Will I be able to access content prior to deciding which material to download?
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