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大象传媒 Online Briefing: Spring 2012 Final Q&A

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Ralph Rivera Ralph Rivera | 19:02 UK time, Friday, 11 May 2012

At the end of the 大象传媒 Online Briefing, Tim Davie, Roly Keating and I sat down to take questions. Here is the video:

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Ralph Rivera is the Director, 大象传媒 Future Media

Sarah Montague asked Roly Keating why the archive wasn't online,听and whether the 大象传媒 should be more听relaxed about allowing people to use its platforms.

Scott Driver of O2 asked when the 大象传媒 would refer to consumers rather than audience members.

His听colleague picked up a panel听discussion about supporting the streaming of听the Olympics, and talked about听how technology companies are organised for the challenge. His sentiment was tweeted by Paul Barwick:

it is true - this will be the first multi platform and multi media Olympics #bbconline -

, himself a former 大象传媒 Radio journalist, asked what the supplier can do to听make sure听the relationship between supplier and 大象传媒 goes well - and what can be learnt from when projects have gone badly.

Balaji Abbabatulla 鈥 (@balaabba) tweeted the heart of Ralph Rivera's answer:

Setting mutual expectations right is the key to successful relationships with suppliers @RalphRivera #bbconline -

Tim Davie talked about removing barriers, as Code Computerlove tweeted:

The 大象传媒 are breaking down internal walls to share great ideas and agencies #watchthisspace #bbconline -

asked how quickly the ideas from Connected Studio can听be driven into the core of the business.

Tim Davie talked about the drivers behind the move from bespoke systems, but Ralph's comments about the听British words he's picked up gathered more social media comment.

Glyn Povah from O2 tweeted:

@ralphrivera thinks "we're on a journey" is code for "it'll take longer than we want". He is right. #code #bbconline -

Lee Thompson from BT Vision asked about Redux, which Sony's Edd Uzzell summed thus:

大象传媒 Redux sounds like a better Usenet. 5+ years retention, all the content transmitted in that timeframe and growing. -

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