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JoJo - 'Too Little, Too Late'

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Fraser McAlpine | 11:41 UK time, Thursday, 4 January 2007

JoJo Remember JoJo? She had a No.2 hit with 'Leave (Get Out)' back in 2004, which was an awesome ode to useless untrustworthy boyfriends, despite the fact that she was only eight-and-a-half years old or something. Then she took some time off to make films about mermaids and family holidays like all good pre-teen superstars must, and now at the ripe old age of ten (okay, fine, she's 16 - we can tell when a joke stops being funny - or indeed doesn't start, or maybe it's that we can't tell after all...), she's back to conquer pop again. Anyone else feel like an underachiever yet? Yep, me too.

Good things first: this is a slab of confident, sophisticated maturo-pop. We do have a problem, though: the best part of the song kind of ends up being the worst part too. How so? Let me explain.

There's a refrain in the verses where distorto-JoJo slurs "you know it's just too little too late", and which works really well there. But then distorto-JoJo ends up singing that for the entire chorus, which ends up being a good idea too thinly spread, not to mention the fact that JoJo has an awesome voice that's kind of being hampered by the production here.

It's not a disaster or anything, but it is slightly disappointing that they feel the need to water down the strength of her voice to fit her into more of a Rihanna mould than an Xtina mould. Catchy tune, mind, and it lends itself well to a singalong in the car when the rain's pouring down the windows - which is just as well at this time of year. Cunning, eh?

Three starsReleased: January 15th
Watch the video at

(Steve Perkins)

Comments

  1. At 03:26 PM on 04 Jan 2007, Joao wrote:

    SHE IS FANTASTIC!!! this song is great!! i would give it 4 1/2 stars and just so you know the single is released on January 15th now not the 8th

    [Gah! Blimming record comanies! Thanks Joao! - Fraser]

  2. At 11:24 AM on 05 Jan 2007, carrie-ann pickering wrote:

    I think this song is her best song she has done so far my m8s fink she rocks nd they say she shows off when she does the hight pitched bit in the song lol das it 4 now bye xx

  3. At 05:02 PM on 26 Jan 2007, laura wrote:

    I LOVE JOJO! i liked her ever since Leave (Get out) but i admit i thought she was a one-hit wonder but you know then about 6 months ago i saw a advertisement in a magazine for Aquamarine and i thought Oh look Jojo, i remember her, wonder if she'll do another album. Now after two movies (including Aquamarine and R.v) she has!!! i LOVE it i am literally obessed lol. I LOVE HER shes rocks! she has such a good voice and a lovely personality unlike SOME artsits of today *cough* Xtine *cough* anyway just thought you ought to know SHE WILL GO SOO FAR!!

    luv ya all loads
    lorz xx

  4. At 04:43 PM on 27 Jan 2007, kitty wrote:

    She has a great voice and I'm lovin the song!

  5. At 08:07 PM on 02 Feb 2007, julie farell wrote:

    i think ur a great singer
    and i love ur song to little to late
    i have it on cd and i never stop lisening to
    it i cant wait till ur next song/s come out
    and are as good as the ones u have so far
    im a big fan or urs and i wish u the best of luck
    wit ur next cd.xxxxxxx

  6. At 03:06 PM on 01 Mar 2007, wrote:

    hey u r so good
    i wish they put on the radio mre
    wb luv ya xxxxxxxxxxxxxxxxxxx
    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

  7. At 02:48 PM on 26 Mar 2008, imogen wrote:

    ha ha h ah aha ha aha ha aha

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