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World Economic Forum 2007

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How green is this valley?

  • Tim Weber
  • 25 Jan 07, 11:48 PM

Not literally green, of course. The hillsides were green until Tuesday night, and we've had a bit of snow since.

The queston is: Has Davos, have the bosses here turned green, or at least environmentally aware?

The short answer appears to be yes.

I'm usually quite happy to be the village cynic, but even environmentalists attending the World Economic Forum are taken aback by the step change this year.

I'm going to write up a few of my impressions later today (it's already Friday in Davos). But on current evidence the difference in attitude is amazing.

Reality check: The media's and the bloggers' challenge will be to follow up on this. Test whether the bosses continue talking green once they are back in their executive offices.

Update: Here's my article on

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