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What do Las Vegas' all-you-can-eat buffets say about America?

Justin Rowlatt | 18:35 UK time, Wednesday, 10 June 2009

What do Las Vegas' all-you-can-eat buffets say about America?

The answer is not what you think but, before you read on, check out the latest Ethical Man film. It will give you a completely new perspective on gluttony.

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Now, everyone knows the US has an issue with portion sizes but the Las Vegas all-you-can-eat buffet takes greed to a whole new level.

"I probably ate $35 in lobster tails alone," one diner boasts after a typically lavish buffet.

"Menu included salmon, swordfish, oreo dory, crab legs, and stuffed crabs to name a few of the selections. For meat lovers, they also offer prime rib, BBQ beef ribs, and chicken dishes. To top it all off, the buffet has one of Las Vegas's best selections of high-quality desserts," they add.

What, no starters?

In Vegas you can eat till you burst from tables stacked with tasty treats like these for as little $5 a head. These buffets have helped swell Las Vegas' status as the official symbol of American profligacy and excess.

But it is my contention that the Vegas buffet is actually not really about food at all.

Las Vegas is all about gambling, and gambling - contrary to what most people think - is all about losing.

No-one wants to be a loser and, as a punter slides his or her first dollar into the slot, or their first chip on the table, of course they are hoping for a jackpot.

But the hundreds of dollars that follow are chasing that first one. Those dollars are spent in a vain effort to win back what they have lost.

Needless to say the casino owners know this. Their job is to try and ensure that the first dollar a punter loses is lost in their casino, because they will almost certainly lose all the ones that follow there too.

That is why the casinos subsidise those groaning buffets. They are nothing more than a lure, nothing more than peacock feathers.

It is also why casino owners build pyramids, volcanoes that erupt on the hour, life-size replicas of the Eiffel Tower and all the other extravagant nonsense on The Strip.

In a town with more than 183 casinos (according to my unscientific web search) your lure needs to be pretty extravagant to attract attention.

So, to understand Vegas' buffet culture, we have to ask why Vegas exists at all.

To understand the buffets, we have to understand why the least environmentally sound city on earth is flowering like some monstrous, water-loving orchid in the heart of one of the driest deserts on earth.

Now that does say something about America.

In the puritan 1930s Las Vegas was on the verge of extinction after the railroad that served it went bust.

It needed another source of income. At the time most states were clamping down on gambling - Nevada saw an opportunity, and issued the first casino licenses in Las Vegas.

Las Vegas has prospered because Nevada has remained the most liberal state in the Union when it comes to casino gambling.

It can only flourish because most states have very tight controls on what they consider an immoral activity.

So, in answer my original question, what Las Vegas buffets say about America is not how excessive American culture is, but actually how conservative American culture is.

Comments

  • Comment number 1.

    I loved the ending of this video! lol

    The farmer seemed pretty chilled out about it.

  • Comment number 2.

    Hi

    Ethical way to cross the USA.

    If you put 180 people in an A320 it would use less fuel than putting 180 people in cars.

  • Comment number 3.

    Just seeking some clarification was the farmer feeding the pigs the waste meat from Vegas buffets which would surely would include pork....if so isn't this how mad cow disease started

  • Comment number 4.

    Hi bloggers !

    Very good film - especially the second half.

    The first half was marred by the sarcastic, snide, sneering tone that the ´óÏó´«Ã½ often bring along when they visit America. It's so automatic that they maybe don't even realise they are doing it.

    The first half characters were straight from central casting - even the pigs. There was also Islington Man.

    The second half was better because you let the characters speak more. The GM plant breeder seemed to be open and honest - and so was the Greenpeace guy. They just disagreed.

    I ended up admiring the Hollywood liberal lady - but I would stop short of copying her.

  • Comment number 5.

    At last, one where most aspects are hard not to see merit in.

    The Greenpeace guy had a good philosophy, whereby if they were convinced by the science, they'd support it. Fair enough. So it's probably worth trying to shape those arguments and keep things objective. Now, I wonder if this applies in other areas, and with other viewpoints?

    ps: In light of President O's energy guy's input on roof tiles, just wondering if, in a state where the sun do shine (a lot), a matt black car is good for a/c use or not?

    I have actually read that the car colour is not significant, but having lived in Asia, and with a few varied hues, I have to say we ended up sporting shiny white efforts mostly.

  • Comment number 6.

    Las Vegas is the same illusion created by the financial services (free money)industry only on a localized scale and open 24 hours a day. Flashing lights, consumption and the seven deadly sins all for the taking. As in the Middle East there has always been a place to escape the prohibitions of the faith, so Las Vegas plays that role in the States. In Las Vegas, you pay for your sins upfront and with cash or credit. Most countries have a city that is more open and certain behaviors allowed as long as they are conducted in some civil fashion and money finds its way into the governmental coffers. Shanghai is different from Beijing, Liverpool from London, Marseille from Paris...Las Vegas just promotes those differences. American advertising sells illusion, creates unreal expectations and makes the victim feel responsible for dishonesties thrust upon them. Any country with an elected political system experiences these things, but Vegas makes it fun!

  • Comment number 7.

    Greenpeace gets their money from opposing things. This is their business. Therefore, if it sounds questionable to some group of people that have money and will give it to Greenpeace, then they're opposed to it. If someone that makes baseball bats doesn't think kids should play tiddly-winks, and they give Greenpeace $500,000 on the condition they exert political pressure to limit or stop tiddly-winks, that's what they'll do.
    Any journalist that wants to find out their position on issues needs to look at who gives them money, and what they want for it. Despite it's public persona of being a mass movement, the majority of their operating income comes from a few very rich people. Some of these people have hidden agendas, some are blatantly obvious. Interviewing some activist on the streets of San Francisco is hopelessly irrelevant.

  • Comment number 8.

    In comparison to the 30 tons of food per day in Vegas, a blue whale weighs up to 170 tons. The casino 'profligacy' should be compared to the fact that half of all food sold in supermarkets in the US is thrown out. 300 million people times a half pound of food per day would be about 75,000 tons per day. This is profligacy.
    In reality, the majority of Americans eat out for at least one of their meals per day, and eating in sit-down, pay-per-serving restaraunts is a very efficient use of food, although not an efficient use of gasoline. Commercial establishments design their food orders and menus to minimize waste, for no other reason than to stay in business.
    Much of the waste occurs before food is packed, in that a lot of nutritional food is discarded over blemishes or certain other quality metrics. Some of it ends up as pig food, but in some cases it ends up in landfills. Over time, the food business has gotten better about reducing waste, but consumers rule in this environment and they can discard an exotically prepared meal on any pretext whatsoever.
    Seeing all that seafood going to waste is a particular shame, given what the impact of that fishing is on the ocean ecosystem.

  • Comment number 9.

    It isn't nice to spoil your carbon crushing fun, but I must post the truth. What is the truth? The truth is that the climate change we are experiencing is only a symptom of the real problem. The problem is the number of people and their demands for food, cooking, electricity, transportation and manufactured goods etcetera. The cold hard truth is that our global population must stop growing or be reduced. Mother nature does not like over population and I assure you she shall take horrendous action against mankind in the near future if we do not stop adding children at our present exponential population growth rate.

  • Comment number 10.

    "What do Las Vegas' all-you-can-eat buffets say about America?" They say that this is a fatuous, water-brained puff piece masquerading as genuine journalism. Im surprised he could find any Americans to interview for the sea of drunken Brits littering every sidewalk and aisle. Britons tend to think they get that thing called America. Nothing could be further from the truth. To draw parallels from Las Vegas across the entire country might be entertaining but it is not educational, journalistic or informative.

  • Comment number 11.

    Re: #10 Some of the 'drunken Brits' are actually Americans that sport their 'British' accents only when they're drunk.
    Anyone that things a truckload of pigswill heaving over the driver's cab is journalism doesn't understand the British taste for comedy. In this part of the US those run on late night PBS stations.
    Start with Dukes of Hazzard, dress them up in suits and ties and shiny shoes, replace the Dodge with a Jaguar, replace the tank tops with the women's dress suits, put the women in charge, replace Boss Hogg with some vague amorphous blob like 'The EU' or 'Public Opinion' or 'Profligate Americans', and let the men run around aimlessly 'trying to do something'. America creates all kinds of backdrop: Texas rattlesnakes, Vegas neon, the Capitol building, various American officials stuck in some political vise, and enormous smoking power plants being fed by mile long coal trains.
    How much understanding do you need?

  • Comment number 12.

    It is true that America cannot be compared with Las Vegas, which in my mind is a sort of sick joke that extrapolates every American cliché into the physical.

    This piece highlights several ethical issues beyond blatant wastewell begin with the horrors of factory farming, which, even by the most callous standards is inhumane. I find this societal disconnect between the personal right to eat meat and the total disregard of animal rights both disturbing and indicative of many of the problems facing us in the future. When will people realize that in order to create change they themselves need to adjust?

    We could begin by demanding ethical farming methods and cutting back meat consumption to one meal a week. This would require higher prices, but the costs would be offset by fewer purchases. Do the same for fish and chicken and the whole world would be better off.

    Finally, have you ever watched people at a buffet? After ten minutes you will be convinced that the theory of the human species as a higher civilization is largely misplacedsloth, aggression, greed, and waste, rule. Sad, but true!

  • Comment number 13.

    Why wasn't this twit turned around at the airport?

  • Comment number 14.

    For every 1 calorie we get from our processed food it has taken 10 calories of (oil) energy to grow and prepare it. Even the pig-swill from Las Vegas had to be boiled up (more energy) before it could be given to pigs. Our food is literally dripping with oil (not olive or sunflower, but crude oil) - but the real problem is still over-population.

  • Comment number 15.

    Ethical Man?, I think you mean Moronic Man, pointless article made by a man who must be in the running for the hypocrite of the year (him and 300 MP's).

  • Comment number 16.

    What you must ask yourself is, is it better to feed 100,000 people in a week at a large buffet and throw away 1000 portions, or for 100,000 people to cook their own food and each throw away 1 days food a week (over 14,000 portions)which is what happens in real life. Mass catering is normally very efficient use of fuel and food compared with 100,000 people a week all turning their cookers on to cook one meal.

  • Comment number 17.

    i think we should be more careful and may be change the way we live, but its going to take a while for some people to adapt! my view is that the government has known about this for a very long time and could have done something that would have maybe changed the way we live and help the changes. they are the ones who havent taken it seriously enough until its too late and unfortunatly we as people are living under the rules of them in a higher position so they are to blame! now the damage has already been done.

  • Comment number 18.

    I was recently in Las Vegas, and found it a very friendly place, with excellent service everywhere I went.
    As for the piles of food to eat, to keep slim you do not have to eat it all!!
    We seem to love to knock the American way of life, but cannot emulate their service ethos.
    If you go into an average US food outlet, your food will be hot, you will be served high quality food by helpful and pleasant staff, who cheerily say "You`re welcome" if you say thanks, and "have a nice day" as you leave.
    What a difference to the surly, thumb-in-cold-soup attitude we suffer in Britain. At least the Americans give good service, cheap prices and a feeling that they are really glad you are giving them your custom.
    Perhaps their portions are a bit bigger than we are used to, but hey!, you don`t have to eat it all!!

  • Comment number 19.

    It's not just Vegas. You look at the kind of [Unsuitable/Broken URL removed by Moderator] all kinds of gambling, and I think it tells us a very compelling story about where a lot of people put their priorities.

    But while from one perspective it might seem irrational - even criminal - for people to put gambling over the needs of their neighbour or their environment, it's hard to see what you could actually do. Gambling, like compulsive consumption, is an artefact of the human condition: we are hard-wired to take chances and live largely for the moment. I think that's why a lot of people have a gut resistance to ideas that this is the kind of thing that should be subject to legislation.

    Of course, seen from the perspective of someone living in enduring hardship it seems unjust and irresponsible, but even in this population there is a significant proportion who would bet everything they had on the turn of a card. That's human nature and I don't think 'ethics' is even on the same spectrum.

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