Graham Smith| 12:00 UK time, Thursday, 25 August 2011
Much discussion on Cornwall Council's backbenches about the psychology of beards. I'm grateful to for this:
"A recent study in the Journal of Marketing Communications apparently found that men with beards were deemed more credible than those who were clean-shaven. The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste. But, oddly, men with beards were slightly less effective than smooth-cheeked fellows in underwear advertisements."
backofanenvelope wrote:- "Are bearded politicians more credible than clean shaven ones?"
Hmm, Gerry Adams, as opposed to Tony Blair?
And, where would you place those with a moustache?
Hitler, Stalin, etc........?
No, I think that the words "politician", and "credible" do not belong in the same sentence. Maybe not even in the same paragraph?
Perhaps:-"But, oddly, men with beards were slightly less effective than smooth-cheeked fellows in underwear advertisements." Comes "close" to explaining why.
Amazing what silly statistics people troll to find or pass silly comment on. But back down to earth I strongly suspect they do not mean beards but the recent FAD in becks designer stubble, rather than man without bic.
I'm ´óÏó´«Ã½ Radio Devon’s Graham Smith, blogging on news, views and some fresh insights into West Country life, particularly the way government works locally and nationally.
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I'm ´óÏó´«Ã½ Radio Devon’s Graham Smith, blogging on news, views and some fresh insights into West Country life, particularly the way government works locally and nationally.
Comment number 1.
At 26th Aug 2011, backofanenvelope wrote:Are bearded politicians more credible than clean shaven ones?
Complain about this comment (Comment number 1)
Comment number 2.
At 26th Aug 2011, P_Trembath wrote:backofanenvelope wrote:-
"Are bearded politicians more credible than clean shaven ones?"
Hmm, Gerry Adams, as opposed to Tony Blair?
And, where would you place those with a moustache?
Hitler, Stalin, etc........?
No, I think that the words "politician", and "credible" do not belong in the same sentence. Maybe not even in the same paragraph?
Perhaps:-"But, oddly, men with beards were slightly less effective than smooth-cheeked fellows in underwear advertisements."
Comes "close" to explaining why.
Complain about this comment (Comment number 2)
Comment number 3.
At 30th Aug 2011, Saltashgaz wrote:Amazing what silly statistics people troll to find or pass silly comment on. But back down to earth I strongly suspect they do not mean beards but the recent FAD in becks designer stubble, rather than man without bic.
Complain about this comment (Comment number 3)