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Paper Monitor

12:49 UK time, Wednesday, 14 February 2007

A service highlighting the riches of the daily press.

Love may be in the air but can it be bought?

The papers compete in their annual Valentine's Day offers, with the Daily Express boasting on its front page that its two-for-one chocolates offer is worth £3.49.

But that's not all for Express readers. There is also a voucher for a half-price Britney Spears "fantasy" perfume. Could it be her recent troubles, amply illustrated on page three of the Daily Mirror, have made her fragrance appear a little costly at £40 for 100ml?

The Sun takes a worthy stance by giving each reader a wet smacker - Mmmwah! - for buying the paper and thereby making the British Heart Foundation 1p richer. But it's the The Co-operative making the donation, not Rupert Murdoch.

"The perfect Valentine's Day Gift" is promised in the Daily Mail, but Paper Monitor wonders if a DVD called The Secret Affair sends out the right message to Mail readers, who quite correctly frown upon such misdemeanours.

Despite happily accepting that kiss from the Sun, Paper Monitor's romantic thoughts are today fixed on the Daily Telegraph (even more so than usual).

Its anti-Valentine giveaway, a free spy novel, only adds to its mean and moody image, and therefore worthy of Paper Monitor's affections. Mmmwah!

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