Paper Monitor
A service highlighting the riches of the daily press.
Sometimes reporters are dismissive towards subs, production editors and page designers.
Paper Monitor once heard one mean sports reporter tell a designer: "We provide the picture. You provide the frame."
But, sneering is always unwise. You may mock the chief sub with his glasses on string, and the mole-like production editor. But these people are your last line of defence before embarrassment.
Take page three of today's Daily Telegraph. There's a story right in the middle of the page about somebody famous's great-grandson being charged with murdering his wife.
Like all serious stories, you don't want anything unfortunate juxtaposed with it. Oh dear.
Right above this story, there's another one with the headline: "Lessons in love, girls: choose the right husband". Now that's not ideal.
Sadly, for the Telegraph chaps, there's more. The right hand story is headlined: "A loving father is 'more important to children'".
And that's not the end. The bottom half of the page, right beneath the murder charge story is an advert for M&S inviting readers to "Celebrate Father's Day."
Oh dear, oh dear.