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The next big UK rapper?

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Mistajam | 13:48 UK time, Monday, 21 August 2006

So Robbie Williams has made this "HipHop" track "Rudebox" from his forthcoming album of the same name. Now, on one hand, it's good that Sly and Robbie are gonna get some more £££ for his use of their classic track ...but is Robbie genuinely being serious here? Apparently he's worked with Mark Ronson on his new album so is he trying to make HipHop?

He's always claimed to be a HipHop fan - citing Wu Tang and Dr Dre as a couple of his favourite artists of all time; but this feels very uncomfortable, very, erm, ...

I really don't like it but what do you think?

Reckon Robbie can do something to surprise us all or is he just aping our culture because he's run out of other ideas?

..and is he shouting out our Semtex??? Have the mixtapes inspired him to do this?????????

Comments

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  1. 1.
    • At 07:12 PM on 21 Aug 2006,
    • slick le rick wrote:

    sly will do well on ronsons lp..he is no stranger to hip hop, he and robbie both produced an album back in the day called silent assasin (cant remember the mc who was on it)..it was a cross over reggae/hip hop lp..not unheard of as bdp did it alot....so give the man his props..he knows what he is doing...

  2. 2.

    I will listen to the album of Sly and Robbie before making a decision.

  3. 3.

    erm... slick le rick, that's cool and all but... It's Robbie Williams I'm talking about. Not Robbie Shakespeare!! Robbie Williams has just interpolated Boops...

  4. 4.
    • At 09:32 AM on 22 Aug 2006,
    • darren metcalfe wrote:

    The thing is, this sounds like most of the garbage all 'urban djs' play that includes, Semtex and all RnB DJs.

    Maybe I didn't read it correctly but I got the impression Mista Jam was mocking Robbie Williams for trying to go hip hop - correct me if I'm wrong on this.

    In today's market, all these djs will play what keeps them in a job and that means playing what is popular. The last Semtex 'mix show' was basically a pop/rnb mix that would feel more comfortable in a generic nightclub.

    What I'm trying to say is, all these so called 'black' djs are about as street as Trevor McDonald. They will play what will please the masses, and this for me, is not how dj's with any form of integrity get down.

    So to answer the question, I think yes, most urban djs will play this Robbie Williams track as most kids who they play to are pop kids into anything so it will become part of their playlist for sure.

    I'm not hating ok, I just find it bemusing that I sensed Mista Jam was mocking Robie Williams for trying to do Hip Hop, when the irony is, so are most urban djs. It ain't real hip hop/rnb they play but watered down pop music.

    Safe

  5. 5.

    I think your comment about Ali-G sums it up nicely. Exactly what I thought when watching it. Poor song and poorly done.

  6. 6.
    • At 12:13 PM on 22 Aug 2006,
    • Laurence wrote:

    Im sorry but what on earth was that?!?! This cannot be serious!

  7. 7.
    • At 03:07 PM on 22 Aug 2006,
    • Phil wrote:

    Right..............

    Well, in fairness to Robbie Williams, it sounds just like every other song he has ever done. But, this one has a Hip Hop(ish) beat........so what, we all know this isn't Hip Hop. I mean, Christina Aguilera has Premo, and Justin Timberlake has Timbo, we know they're not Hip Hop.

    Let it go to number one (as it probably will). It's not Hip Hop, it's pop. To me, it doesn't sound that much different to what Robbie Williams has done before, and doesn't even sound that much different to Justin Timberlake.......

    I'll start getting worried when Robbie Williams starts collabing with Doom!!

  8. 8.

    "The thing is, this sounds like most of the garbage all 'urban djs' play that includes, Semtex and all RnB DJs."

    "Maybe I didn't read it correctly but I got the impression Mista Jam was mocking Robbie Williams for trying to go hip hop - correct me if I'm wrong on this."

    No. I was questioning whether Robbie was being serious with this track as if he is, it's garbage. No one within our scene will take it seriously, so is he aping Hip Hop culture as he's run out of ideas? Has he decided that he should just do an Ali G?

    "In today's market, all these djs will play what keeps them in a job and that means playing what is popular. The last Semtex 'mix show' was basically a pop/rnb mix that would feel more comfortable in a generic nightclub."

    Semtex is a big boy, he can defend himself, but looking at his mixshow tracklist, he played a Hip Hop party set similar to what I've heard him play out that people go mad to. Surely a DJ's job is to play music that the crowd will know and enjoy? The best deejays will do this and throw in tracks people won't know but still enjoy.

    "What I'm trying to say is, all these so called 'black' djs are about as street as Trevor McDonald. They will play what will please the masses, and this for me, is not how dj's with any form of integrity get down."

    So a DJ's job is to play obscure tracks that no one likes? Damn, the clubs you go to must be DRY...

    What about the artists and tracks that black music deejays like Sem and myself 'break'?

    "I'm not hating ok,"

    Yeah, and I'm not overweight...

  9. 9.
    • At 09:52 PM on 23 Aug 2006,
    • peacekeeper wrote:

    Robbie does know his hip hop but that dont mean he is hip hop, the thing that realy realy realy anoyes the hell out of me is that 80% of the acts nominated for best hip hop act in the MOBOs and other awards are not even hip hop acts. and the other night on 8 out of 10 cats they called R kelly a rapper, he aint a rapper hes a singer. peaple gotta understand what hip hop is and stop calling bulshit like robie williams hip hop cus its killing it and peaps dont even know what it is no more.

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