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Just as we were preping Pods and Blogs on Monday I read about the growing anger over allegations of racism in Big Brother. A recent post on Pickled Politics now argues the row is .

If there is someone to blame, it is Channel 4 for creating this spectacle, for viewers to continue watching it, and for Carphone Warehouse to continue sponsoring it. And I blame Keith Vaz for tabling the EDM [early day motion] and making it into a bigger piece of farce.

Yet the issue was snowballing before British politicians piled in. A graph shows how the row took off earlier in the week

The potential for this row to escalate was a theme taken up by in a prescient post published on Tuesday.

And they better hope that no Indians with internet access 鈥� from home or other parts of the world - get in on the act. After all if Indians with net access could upstage all Hollywod stars to vote Amitabh Bachchan the 鈥渟tar of the millennium鈥� on 大象传媒鈥檚 online poll back in 2000, imagine what we could do with a few choice addresses from Ofcom and Channel 4.

It's an interesting observation. The media and other organisations in encourging interaction also have to anticipate mass campaigns facilitated by the web. Perhaps we all need to learn to adjust our expectations too. When you consider the ease of filing complaints, the 30 received by Ofcom over the execution of Saddam Hussein seems small while the number that Big Brother has solicited begins to look inline with expectations. Time will tell.