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Chris Vallance | 10:00 UK time, Saturday, 19 May 2007

  • Want to reach a degree educated 35-54 year-old audience with a household income over $50,000? Try podcasting. But why are they mostly men?


  • Parrots, rock and neuroscience what could possibly go wrong! The needs to be adapted to radio


  • Possibly. This feels like an intermediate, but positive, step. Many podcasters seem to do just fine playing music not associated with any publishing group.
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