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book is a detailed look at the way the social media are changing marketing and the media. While its primary audience is destined to be people involved in communications (whether the media, advertising, or public relations) there's plenty to entertain those of us who want to get under the skin of spin. There's a wealth of information, guidance and some good in-depth case studies of "The New Influencers" (i.e. the movers and shakers in the blogosphere) I'd say it was a top-pick too for aspiring business bloggers

You can hear our interview with Paul in full here