Impartiality and blogging
As you may know the ´óÏó´«Ã½'s impartiality has been . Here's some of what the report has to say about the new broadband world we inhabit:
Now the first broadband channels are gaining a foothold: 18 Doughty St Talk TV is but one harbinger of partisan television in a parallel TV world – unlicensed and unregulated, just like the pirate radio stations of old. But this time it is legal. As digital switchover in 2012 approaches, the unregulated undergrowth in the forest is advancing on the impartiality clearing.
This territory is where the ´óÏó´«Ã½, with its obligations to the whole licence-paying population, stakes its claim to be impartial. The broadband world is saturated with personal opinion, and it requires confidence and courage to stand apart from this trend. The audience values fair and open minds in broadcasting. It values bright colours, energy and excitement too. That is the impartiality challenge for the ´óÏó´«Ã½ – to meet those sometimes conflicting needs, and to continue to build its relationship of trust with the audience.
This is just a snip from a much longer document which you can read here. The last paragraph, I think, sums up the challenge for someone like me writing a ´óÏó´«Ã½ blog: trying to paint in bright colours while being fair and balanced. I'd be interested hear your thoughts on this issue. Can an interesting blog be balanced, or is blogging something that is best done from a particular perspective? And what would be your tips for keeping a blog entertaining while not expressing personal opinions about controversial matters.
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