大象传媒

Google - the genial web host?

• Darren Waters
• 8 Apr 08, 17:19 GMT

Last night Google launched a beta of what it calls the - a service which will host developers' web applications.
"So what?" I hear you ask.

Well, more than 10,000 people signed up in less than 24 hours to the beta and it's an important sign about the direction that Google is going as a company.

And my use of the word "host" is a bit misleading - sorry - the Google App Engine enables developers to run their applications on Google's infrastructure.

Google will offer the , the server space and the bandwidth - the whole shooting match, in effect - to developers. They will also offer use of for e-mail, signing in and signing out of users etc.

There's no doubt that hosted services, from web applications to programs we associate mainly with desktop computing, are the future.

From productivity programs to gaming experiences - it's all shifting into the cloud.

I was at an event at the earlier this year and shocked some fellow gaming luminaries when he pointed out that Flash would soon have the graphical flexibility and capability of games consoles from just a few years ago.

Increased bandwidth, the evolution of tools like and , and broadband penetration coupled with is combining to make the future of computing something we'll experience down the pipe and not necessarily hosted on our own machines.

So Google's plunge into this makes sense. It wants to be a part of this future.

But more interesting will be what Google says it will be able to do with the applications and resultant data that it will host on our behalf, on the behalf of developers and companies.

Google could help drive standards not just for the web as we understand it today, but for each and every device that is being connected to the net now and in the coming years - from TVs to cars, from fridges to mobile internet devices.

For companies like Amazon and Salesforce.com, it means big competition in this marketplace right now.

But longer term I hope Google's entry into this will help turn the web into a truly open, cross platform space.

Some fears have already been expressed. at the Guardian has queried if hosting your app on Google's infrastruture might well leave you open to being bought by the firm in one simple swallow - after all, your entire application already fits inside the Google empire if it's on their servers.

So big bad corporation tries to swallow web development and developers? Or brave new frontier for web development?

You decide.