大象传媒

Apple Developers have been slacking over the past year or so.
They have become very shallow when it comes to their "improved" products.
Prior to Windows' Vista OS Apple were creating some ingenius design ideas and improvements for their products, which (in my opinion) kept them one step ahead of Microsoft every time.

But since the release of Vista, all that apple have come up with was:
a) OS X Leopard, a flashy version of Tiger
b) a thinner, more expencive version of the macbook pro
c) a smaller ipod video

i'm not impressed with their ability to make smaller cases.

although they did release the ipod touch, which is one step ahead of microsoft.

but since then all apple has added was the ability to make calls from it, the iphone.

frankly i'd like to see a lot more development of ideas and entirely new innovative ideas that differentiated mac from windows.

It's good to see that French phrase book I bought you for Christmas has been put to good use ;)

So when there's nothing to report on, you report on nothing?

I have a question for Maggie, Darren and my fellow readers of this excellent blog:

"Why is The 大象传媒 delivering free, pre-launch copy for the new Apple iPhone; as in Maggie's latest blog post?"

If I wrote a comment here, which mentioned my company and one of my new products by name, it would quite rightly be removed immediately by your moderators.

If I wrote a comment here pointing people to a relevant website or article, that too could be removed.

However, it seems 大象传媒 Journalists ARE allowed to write pre-launch publicity pieces for Apple (and other large companies). In fact, your above article even promotes an advert filmed for the iPhone at their Manhattan store. The 大象传媒 are promoting adverts, which no one has seen, about a product that has not been officially announced - classic pre-launch promotion.

It's balanced
In fairness, I know that Microsoft and other big companies would get free coverage of their new products here too. It's not an 'Apple thing' I appreciate that.

It's a size thing - right?
The best I can come up with, is that Apple are such an important tech company that the launch of a new product ACTUALLY BECOMES a legitimate news story in itself?

I love this blog and Darren, Maggie and Rory's work - I'm just genuinely curious, as I know how strict the 大象传媒 have to be about their coverage.

Thanks again for an excellent blog!



Jim Connolly

It has become a daily ritual for me... log on to the 大象传媒 Technology blog and read the latest piece of Apple propoganda.

Today's fix: There are lots of rumours about the iPhone.

Great.

You do know that there are phones made by other more reliable companys that offer more features than the iphone for the same or even less money?

JimConnolly.

The rules are, you're only allowed to advertise with the 大象传媒 if it's Apple.

Because they're sooo Sanfransiscocoolwearingjeansandtshirts insteadofsuits.

Trouble is too many people beleive the hype.

yours

Mr don't own an ipod. Am I missing something?

I am looking forward to seeing how Apple can improve my already amazing iPhone.

And for all the people complaining about the coverage of Apple, please remember the 大象传媒 produced TWO 30 minute programmes all about Micro$oft Vista and the big launch day, so count yourselves lucky that this Apple coverage is only on the web, not all over TV.

Mr "I do own an iPod, yes you ARE missing something"

who cares if apple are adding to the rumours about their new iphone.

i have never liked any of their products, also i don't pay my licence fee so some self professed tech person can go to a big confrence which was a waste of time anyway

I can almost forgive the Yanks for thinking it's something special: they're so behind the times they think that push email is clever, and requires something called a "Blackberry". But here in the rest of the world, where the iPhone is equivalent to what we were seeing about three years ago, the hype fills me with despair, particularly when it comes from supposedly technical journalists who should know better.

iPhone? No thanks. I don't have any mobile communication devices because I value my privacy too much.

digital_elysium beat me to it.

There are other products out there far better than the Apple offering but you have to wonder why they don't get the same advertising space on the 大象传媒.

I think Maggie is missing a point here:

Very few people in the UK care about the iPhone or, indeed, Apple.

What we do care about is what all manufacturers are going to offer us - what about Intel's new CPUs, for example? Or the UMPC revolution?

There's too much recirculated nonsense about a company which is the modern day equivalent of the Emperor's new clothes.

Let's hear about exciting, fact based stuff - not pipe dreams and supposition.

There's always this 'free advertising' argument brought up with an article about Apple. I'd like to point out that the headline on the Technology area today is about IBM using water to cool chips. The other top stories are reporting on Google's new office, and something about BT Vision charging for the iPlayer.

How exactly would this site work without reference to what companies are up to?

This blog is a tongue-in-cheek poke at the silliness of the Apple rumours, not an advert.

It is amusing how there's so much hype around Apple's new iPhone, but also true that it is a ground-breaking product that has lead to many imitations. Apple innovate in the fact that they 'dumb down' technology for use by the masses, making it more fun to use and easily accessible. That makes them a target for the IT geeks who are somehow insulted that your everyday consumer has an allbeit watered-down, but easy to use version of what they've been playing with for a few months already.

I look forward to seeing what Apple come up with for their new phone, and chuckle at the speculation.

@markbriton

So you missed this then?



*Golf clap*

@Mark_MWCF

Thanks for pointing that out! It seems amazing that the 大象传媒 has just written YET ANOTHER pre-launch publicity piece for Apple's iPhone, just 48 hours after their last one!

The very fact that these articles are being commented on and blogged about suggests they ARE working to promote the new iPhone - which frankly amazes me.

I am also surprised and disappointed that no one from the 大象传媒 has commented in this blog regarding the questions raised. They are happy to do so on other subjects!


Jim Connolly

Darren, are you seriously telling us that Apple releasing a v2.0 iPhone is worthy of front page news on a publicly funded website?

Because, like the iPhone 2.0 itself, I'm just not buying that.