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Darren Waters

大象传媒 launches Virtual College of Journalism

  • Darren Waters
  • 5 Mar 09, 13:55 GMT

The 大象传媒 is to open up its 'Virtual' College of Journalism to the public.

Thousands of pages of skills advice, video and guides to almost every aspect of journalism - from interview techniques to in-the-field reporting and even sports commentary - will be made available.

"One of the most important things that we need to think about and do is teach journalism to the next generation and to the new leaders within journalism," said the 大象传媒's Kevin Marsh, at the in Brussels.

Every aspect of online training that is currently available to 7,500 大象传媒 journalists will be open to the public.

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Journalism learning is also available across 大象传媒 language sites.

"I'm quietly proud of this stuff," said Mr Marsh.

Comments

  • Comment number 1.

    This sounds like a great idea.
    Any chances the 大象传媒 can adapt some of these courses into courses that can be used for college credit in the UK or USA?

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  • Comment number 2.

    Orvillethird, I would thought that be the next logical step, certainly it would makes sense for internal training of stuff to gain a legit and useful qualification that is recognise out side of the bbc. Certainly I think it would foolish for such courses which are all ready being run not to incorporate aspects of this in to their course curriculum in the coming years.

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  • Comment number 3.

    Darren:
    This is a wonderful idea....I wish it could be useful for college credits in the USA...

    ~Dennis Junior~

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  • Comment number 4.

    I am looking forward to this. As someone who reads, listens to, and watches news-related and other interviews originating from both sides of the Atlantic, I have witnessed many cases where I thought the 大象传媒 interviewers did a better job with a subject than those from other organizations. On average they are better at keeping their subjects on topic, they are better at getting past the "sound bites" that more superficial interviewers put up with, they are willing to interrupt an interviewee who isn't answering the question, and in longer interviews, they structure and guide their subjects, reducing repetition and making better use of the audience's time. I'll be curious to discover if any of these advantages are highlighted in the 大象传媒's Virtual College of Journalism. If so, perhaps we can use twitter, blogs, etc. to prod the less skilled professionals from other news organizations to educate themselves on what constitutes a good interview.

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  • Comment number 5.

    Hi, what happened to this? It is now four months since it was announced that the virtual college of journalism would go live to the public "in a number of weeks."

    I am a staff writer for a news website and was really looking forward to some good advice to continue my learning. If anyone can tell me what happened to this project and when the resource will be available, please let me know here.

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