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Re-brand awareness

Ian Prince | 13:11 UK time, Thursday, 25 May 2006

Some blue globules, new music and a dusting of angst helped launch Newsround's new lava lamp look this week. I think it has refreshed the Newsround look, and made it feel more up to date and child friendly.

But how do you measure the success of a re-brand? Ultimately it is the audience who vote with their fingers on the remote or with the mouse.

Children are also straight talking when they give their opinions. So here is some thematically grouped user generated content, carefully balanced to meet Editorial Guidelines on vox pops!


Tom, 12, Trealaw

My fav bite is when the nr gets eaten by the yello blob.

Sam, London

The title sequence fits more with a cheap remake of Pacman!

Karen, Wokingham

i liked the new studio it is cool and elle's hair is nice too!

Katie, 13, London

i dont like the theme tune. i prefer the old one and i dont think Ellie's hair suites her.

Vikki, Carlisle

I love the screen at the back of the studio. that's well cool!

Abby, 12, Leicester

It's ok, but the animation makes me feel sick!

Lucy, 9, Isle of Man

it is ace

Sonia, 11, Bradford

IT'S XXXX [My edit - this is pre-watershed]

AND

Jay, 8, Shoebury

shut up!

OK then.

Comments

  • 1.
  • At 02:41 PM on 25 May 2006,
  • Pat wrote:

Little Sonia clearly is not made of sugar and spice and all things nice. Goes to prove kids should not be allowed mobile phones :)

  • 2.
  • At 02:59 PM on 25 May 2006,
  • Geoff wrote:

Can we not see a link to the programme? i think ALL news programmes should have lava lamps.

  • 3.
  • At 08:40 PM on 15 Jul 2006,
  • Fiona wrote:

I'm sure most people would be able to find worse things to say about the new Neighbours title sequence

Personally it reminds me more of those old school smarties adverts, you know the ones where the guy gets sucked into the smarties tube. It takes me back to my childhood.

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