- Peter Rippon
- 12 Jun 06, 11:26 AM
For many, the loss of the bongs was a shattering blow. One of the unique intimacies of radio is the way it can regulate your day. So when we were told Big Ben and its sidekicks were being silenced for repairs for a few weeks, we knew we had a problem. 'The Bongs' at the end of PM and the beginning of the Six O'Clock News are one of the key anchors in a Radio Four listener's day.
Dogs would go unfed. Children unbathed. One listener worried he'd miss his turn on to the A303 from the A34.
So what were we to do to fill those precious 15 seconds (roughly) each day? We decided to ask the listeners and subscribers to our daily newsletter for their thoughts. Predictably lots wanted the return of the UK Theme, other wags suggested a new News Briefing item. But in the end they came up with an inspired idea...... Birdsong. Until the Bongs return we are playing the song of a different bird up to the pips. The response has been overwhelming. Listeners are sending in their own recordings.
At first we feared a , but the bongs will be back soon.
On reflection there is a lot we in the business of trying to communicate by sound alone can learn from the birds. Birdsong is one of the purest, most poetic and intensely beautiful audio experiences nature produces. Something for all who work in radio to think about.
Peter Rippon is editor of World at One, PM and Broadcasting House
- Colin Hancock
- 12 Jun 06, 11:15 AM
First, an admission. I'm obsessed by football.
My earliest memories are of FA Cup finals. I first fell in love with the wonderful Dutch team of the 1970s and felt desolate when they lost to the West Germans in 74 (to think it was our own Jack Taylor gifting the second penalty), and I've spent far too much time and money following Manchester United and England around the world.
I've seen England lose on penalties in Turin, at Wembley and in St Etienne... and three of the happiest nights of my life were spent back in Turin and then Barcelona as United twice fought back from the impossible to triumph in Europe, and four years ago in Sapporo as Beckham scored to defeat Argentina.
And yet I haven't broadcast a second of World Cup coverage thus far in the main body of either The World at One or The World This Weekend. Nor will I unless something remarkable happens in the next month of glorious football.
It's not that I don't want to - it's just that it doesn't really, well, work. For a start we've only got 24 minutes, once you take out the headlines and bulletin - and that pushes the bar for stories pretty high.
Then our programmes are, we like to think anyway, about news...so that rules out all the fascinating, but clearly straight sport, discussions about teams, tactics and performances. Of course there are great stories - for example there's clearly been the mother of all rows between the FA and Sir Alex...and we did indeed ask for interviews with all the main parties to this yesterday - but in general, because we don't cover sport that often, we don't know each other very well and frankly it's not in their interests to discuss the difficult stuff.
On top of all that, unlike political parties, such bodies aren't usually looking to push a particular policy, they don't have a raft of practised interviewees and they don鈥檛 feel any sort of democratic imperative to explain themselves in public.
That still leaves, of course, a huge amount of general material we could broadcast: the experiences of fans as they travel around Germany, the thriving black-market, the security preparations, the impact of participation in the countries of some of the first-time finalists....there's certainly enough there to fill every minute of every Radio 4 news programme for four weeks. But while some of this can be very illuminating, very little would pass the hard-news test.
However, the main reason is that I don't think our audience needs or wants another programme featuring World Cup coverage. We specialise in national and international politics, public policy, social debates - and generally, that's what our listeners tell us they want.
For us football fans and those interested in the surrounding stuff (until you've travelled around a major championship it's hard to get a feel for such things as the policing tactics, the origins of any violence, the genuine international friendships that develop and the ludicrous ticket allocation and huge black market it creates) there's just so much out there.
Fantastic websites and blogs will get you closer to the fans' experience than we can. Networks such as Five Live have the airtime and expertise to range across virtually any subject you'd care to listen to...and of course every match is live on 5Live and terrestrial television. I wouldn't swap a World Cup month for anything: I'm only sorry you won't be hearing any of it on The World At One. Unless England win of course.
Colin Hancock edits The World at One and The World This Weekend
- Ceri Thomas
- 12 Jun 06, 08:51 AM
How to judge an audience at a time like this is a very delicate matter. I could, of course, rely solely on Today's e-mail Inbox where the mood is clear for all to see...
"Spare a thought for those of us who have no interest in football whatsoever. We don鈥檛 give a stuff for Rooney鈥檚 foot and, quite frankly, we don鈥檛 care who wins. I intend to put a bag over my head for the next month and wait till it鈥檚 all over!!"
Leaving to one side the enticing mental image of six-and-a-half million Today listeners blundering around, heads covered with brown paper, contributions to the programme website could suggest a simple logic: no one writes to demand more World Cup coverage; quite a few people (tens, not hundreds) threaten to pour concrete into their ears or even tune to Radio 3 to get away from it. The answer must be to do less football.
It's not that simple, needless to say. We know from previous audience research that Today listeners like football less than the national average - but, actually, only a little less. And there's nothing like a World Cup to turn the disinterested into experts. Is it just the Provisional Wing of the Cultural Elite who are clogging up our e-mail with their howls of anguish?
It's probably not that simple either. There's one further possible explanation which is difficult to test or to respond to: can you be interested in football, fascinated by the World Cup, and still not want or expect coverage from your favourite public service breakfast programme? Expectations are powerful things. Maybe there's something in that.
Ceri Thomas is editor of the Today programme
The Guardian: "The 大象传媒 is looking to rebrand all its domestic news outlets, including its News 24 channel, under the 大象传媒 News name" ()
Daily Mail: "An influential committee of peers has demanded Parliament has a greater role in determining the TV licence fee" ()
The Times: "The 大象传媒 may stop its broadcasts of England鈥檚 World Cup matches on giant city-centre screens after violence broke out in London and Liverpool" ()
